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<br />r <br /> <br />Attachment 2 <br /> <br />7. ~ATTERS BEFORE THE CO~MISSION <br /> <br />A. Discussion of Naminl!: Ril!:hts for the Firehouse Arts Center <br /> <br />Mr. Jorgensen advised the Commission that the Pleasanton Cultuial Arts Foundation (PCAF) has initiated <br />an ambitious fundraising campaign to support construction of the Firehouse Arts Center. PCAF has <br />developed a proposed Firehouse Naming Opportunities and Donor Recognition Policy, designed to <br />facilitate the solicitation of donations and provide a clear and consistent method for the'recognition of <br />donors. <br /> <br />Copies of the Policy and corresponding plan were provided to the Commission for review. Mr. Jorgensen <br />introduced Greg Resnick, Chairperson ofPCAF, who discussed the proposed plan and Policy and asked <br />Commissioners to provide comments/recommendations for identifying possible categories of naming <br />opportunities and donor recognition. He advised that major naming opportunities for the facility would <br />include: the studio theater, art galleries, grand lobby, and classrooms. Other naming opportunities would <br />include: wall sponsors (quotes), theater seats, the box office, lighting systems, dressing rooms, benches, <br />drinking foundations, etc. <br /> <br />~r. Resnick informed the Commission that specific dollar amounts had not yet been determined for the <br />various donation levels. The Foundation intends to return to the Commission and City Council with <br />specific monetary gift level recommendations after additional information has been received through the <br />solicitation and negotiation process. <br /> <br />The Commission was also advised by Mr. Resnick that the Foundation is recommending that the facility <br />name be fixed as Firehouse Arts Center, so that the City Council can include this as part of the overall <br />Policy. <br /> <br />Commissioner Molz had questions concerning sponsorships for wall quotes and rotating art, wondering <br />how that would be handled when quotes and art work changed. <br /> <br />Chairperson Nelson polled the Commission regarding naming the facility Firehouse Art Center or <br />Firehouse Arts Center. All Commissioners were in agreement for naming the facility the Firehouse Arts <br />Center. <br /> <br />Tbe Commission was then asked by Chairperson Nelson to determine whether they could accept the <br />Firehouse Naming Opportunities and Donor Recognition Policy as presented, with the understanding that <br />the Foundation would return to the Commission at a later date with specific recommendations for <br />monetary gift levels. Commissioners agreed with that recommendation. <br /> <br />A motion was made by Commissioner Molz, seconded by Commissioner McLane, recommending that the <br />City Council: <br /> <br />1. Formerly name the facility the Firehouse Arts Center; <br />2. Approve the Naming Opportunities and Donor Recognition Policy as proposed by the Pleasanton <br />Cultural Arts Foundation; and <br /> <br />Civic Arts Commission Minutes <br />Jnne 5, 2006 <br />Page 2 <br />