Laserfiche WebLink
<br />time, buildings are being renovated and infill developments are proposed or under construction, <br /> <br /> <br />creating new space for additional business. This private investment in downtown is matched by several <br /> <br /> <br />significant civic projects that will be completed within the next few years: renovation of the 1932 <br /> <br /> <br />Veterans Memorial Building, the addition of public restrooms, and the conversion of a former fire <br /> <br /> <br />station to a performing arts center. Over the past few years there has been increased interest in bringing <br /> <br /> <br />additional housing into the downtown; proposals include small residential complexes and live/work <br /> <br /> <br />developments. These amenities help to ensure the long-term economic vitality of downtown. <br /> <br />Tourism is also becoming a more important sector of the economy. The Tri-Valley Convention and <br /> <br /> <br />Visitor's Bureau promotes the Tri- Valley area including the cities of Pleasanton, Livermore, Dublin, <br /> <br /> <br />and San Ramon. During 2005, these cities entered into an agreement to establish a Tri- Valley Tourism <br /> <br /> <br />Improvement District to provide additional resources for the Bureau to promote the Tri- Valley Area. <br /> <br /> <br />This new funding mechanism will provide more marketing resources in attracting events, conventions, <br /> <br /> <br />and the film industry to the Tri-Valley area. <br /> <br />Pleasanton's quality community, transportation accessibility, advanced infrastructure, public safety <br /> <br /> <br />service, and highly educated work force are attributes that help retain and attract employers. The <br /> <br /> <br />economic goals and policies of this Element have been developed to achieve continued diverse <br /> <br /> <br />economic activity for Pleasanton. <br /> <br />CITY FINANCES <br />Fiscal Environment <br />With the strong economic growth that took place during the 1980s, there was little difficulty keeping <br />pace with the increased cost of City goods and services from locally generated revenues. The growth in <br />property tax and sales tax revenues, which resulted from growth in housing and business, provided for <br />the enhancement of existing services and the addition of new ones. However, during the first half of <br />the 1990s, the City saw the growth in population and, correspondingly, the growth in property and sales <br />tax revenues occur at a slower rate. The technology expansion in the late 1990s brought renewed <br />financial prosperity to the City. However, this prosperous period was followed by a statewide recession <br />beginning in 200 I with adverse impacts on the State's fiscal situation that flowed down to local <br /> <br />XI-3 <br />