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<br />XI. ECONOMIC AND FISCAL ELEMENT <br /> <br />PURPOSE <br /> <br />The purpose of the Economic and Fiscal Element is to ensure the City retains its strong economic <br />position while sustaining itself fiscally through programs that enhance the community's economic base, <br />maximize the effectiveness of the City's public facilities, maintain a stable City revenue system, recover <br />the cost of public services at General Plan build out, minimize General Fund debt and produce a <br />balanced annual City budget. <br /> <br />LOCAL ECONOMY <br />Historical Perspective <br />By the time Pleasanton incorporated in 1894, it had grown from a homesteading settlement along the <br />transcontinental railroad into a community with an agrarian economy based on dairies, roses, grain, <br />hay, and hops. It generally stayed this way until the 1960s and 1970s when it evolved into a suburban <br />bedroom community with a population base to attract jobs. By the 1980s, available land and <br />proximity to 1-580 and 1-680 attracted additional development. Seven major business parks, a regional <br />shopping mall, five hotels, and a variety of retail, office, and service centers were constructed. The City <br />and its employment base grew rapidly, with Pleasanton becoming a regional job center. However, <br />Pleasanton was not immune to the statewide recession of the early I 990s. Employment growth <br />stagnated during this time period. However, the late 1990s brought a resurgence of prosperity during <br />which time Pleasanton benefited from the Silicon Valley's technological expansion. The year 2001 <br />brought a significant decline in the number of businesses in the technology sector, but Pleasanton and <br />the East Bay fared better than cities in the Silicon Valley and the greater South Bay area. Pleasanton <br />was not, however, totally immune to the downturn in the technology industry, which resulted in a <br />decrease in business related revenues accompanied by State budget problems. Despite suffering State <br />budget impacts, Pleasanton was able to weather the weakened economy, in part by continuing to adhere <br />to the conservative financial policies set forth in its first Economic and Fiscal Element that was <br />developed as part of the 1996 General Plan update. Now, with a revitalizing State and regional <br />economy, Pleasanton's economy is expected to improve with a steady but modest increase in jobs in the <br /> <br />XI-l <br />