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<br />XI. ECONOMIC AND FISCAL GOALS, <br />POLICIES, AND PROGRAMS <br /> <br />Gon) l' Recoeni7p. the c.onnec.tion hetwp.etl f1~("nl pc.{)nOmH~ trnn~rnrtntinn hOIl~ine :mn soe:inl <br />f'qllity j""IIf"" in cn.atine, and m:1intnininr n "Il~tninnhle pc:nnnmy in PIp.:1s:mtnn <br /> <br />P(':onnmic. Rno;:e <br /> <br />Goal +2: Tv Iddill LlIIJ \;hPdllJ rkd:"ldlllulI':,) c\.:ullum;t,; IJil~C Sustain the r.nmmllnity'c;; qllnlity of I <br />life with :l vienrouc;;: :md diverc,:p. f"C':onnmy <br /> <br />Policy I: Enhancc Pleasanton's diversified economic base through an aggressive business <br />rctcntion and cxpnnsion program. <br /> <br />Program 1.1: Establish a business rctcntion nnd cxpnnsion progrnm to identify <br />needs and constraints to current business operations, and to acknowlcdgc the <br />contributions and imporlancc of cxisting busincsscs. <br /> <br />Policy 2: AClively rccruit nnd nttntct businesses and industries which nre compntible with the <br />General Plan. OT<' 0 cooe! fit with th~ rp<ie!~nt work~r pop"btion and are...consistent with the <br />environmental holding capacity of the land and surrounding land uses. <br /> <br />Policy 1. Strf~nethp.n the retnil Sf"c.tnr <br /> <br />Polic.y 4' Promote tCUlris.1TI c.ulluml and rf"crenlinnal :lc.tivitip." <br /> <br />Prnermn 4 l' Implement the City's Fc.nnomic. Devdopmenl Strnlp.cic. Pbn <br /> <br />Program 24.+2: Identify a desirable mix of busincsscs that will produce tax revenue on <br />a continuing basis. <br /> <br />Program 24.2.1: Implemcnt a targcted busincss attraction program, incorporating a <br />focused marketing cffort, to assist busincsscs with thc potcntial to locatc and invest in <br />Pleasanton. <br /> <br />Program 24.34: Work with businesses and employment recruiters to establish a process <br />to rccrnit Plcnsnnton nnd othcr Tri-Yallcy rcsidcnts for local employmcnt <br />opportunities. <br /> <br />Program 24.4.5: Distribute markcting infornmtion to developers and realtors which <br />idcntifies the City's servicc nceds and potcntial sites suitable for those uses. <br /> <br />Program 2456: Enhance the cfficicncy of the City's scrvice delivery and pcrmitting <br />