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<br />wUlIlJ \..u"v\;llll,\,; I'ka~l1lllull CUIIV\..llliull allJ Vi:)ilul:) [JlII\,;l1U ;lllu 11 Tli-"/l1lky LUI\,;ull. TII;~ wuulJ <br />pIUV;J~ a L,Ul1J\;, LcI~~ fUlrl"...nllf"Cl"" l'Or till" Bllrl":l1I to promotp tlu~ Tri_V~lIey Arp~ Thi" nl"w fllndinc <br />ml"c.h~ni"m will rrovi(h~ more m~rkE-tine rp...nllfceo;:. in attracting events, conventions, and the film <br />industry to the Tri-Valley area. <br /> <br />Pleasanton's quality community, transportation accessibility, advanced infrastructure, public safety <br /> <br /> <br />service, and highly educatcd work force are attributes that help retain and ltttraet employers. The <br /> <br /> <br />economic goals and policies of this Element have been developed to achieve continued diverse <br /> <br /> <br />economic activity for Pleasanton. <br /> <br />CITY FINANCES <br /> <br />Fiscal Environment <br />With the strong economic growth that took place during the 1980's, there was little difficulty keeping <br />pace with the increased cost of City goods and services from locally generated revenues. The growth in <br />property tax and sales tax revenues, which resulted from growth in housing and busincss, provided for <br />the enhancement of existing services and the addition of new ones. Howevcr, during the first half of <br />the 1990's, the City saw the growth in population and, correspondingly, the growth in property and sales <br />tax revenues occur at a slower rate. III dJJiL;UlI, Pll,;d:)dllh.J11 wa~ Llffi..d\..J Ly (III,; The tpc.hnnlncy <br />l"xr~ns.inn in thl" !:ltE- ) QQO" hrnllcht renewed fin:mcinl pro"pE-rity 10 the rity lIowp.vp.r thi" pros.pt"rnlls. <br />pl"~rind w~<:. followed hy n statewide recession LlIIJ ;b ;llIl-Ja\..lhpcinninc in JOOI with :lClvero;:.l" impncts. on <br />the State's fiscal situatiol1lhnt Ilnwl"d down tn Inca) cnvt"rnl11p.nlo;:, inclllrline tilt" C'ity. <br /> <br />Ry JOn" Iht" C'ity hpC:m In f'xperien(,t~ nil incrpn"f" ill hll"ines.o;:. exp:m"inn nnd rplnc.alinn ae:tivity New <br />hll"ineo;:."p" inr:lllCie Ornr:le C'orpomtioll Kni"pr Perm:mpntp Information Tf'chnoloc.y nivi"ion ~Ild <br />Simps.oll M:mllf.'lctllriIlC The: Stnneridce: Shnppine M:ll1 i" pl:mnine n mnjor rt"nnv~tinl1 :md p.xpnll"ioll <br />w~he:dlllp.d for cnmplf"tinll in 100<) The: Rny Arpa Rnpid Tmll"i. (HART) "y"tp.m is. plnllnillC tn <br />con"trllct ~ "pcnlln Plf'no;:.:mtnn "tntinn locntpcl n{"flr the Stnneride:e M:ll1 <br /> <br />AItI'UUl5I,With:1 ermtllfll rpcovp.ry Hnder wnYl contillllpn growth in the City's revenue base is projected <br />for the short term How"v"r, the rate of growth is expected to Jcdillcslnw as Pleasanton approaches <br /> <br />XI-4 <br />