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<br />Table of Contents <br /> <br />Introduction .................................... ......................... ....... ................. 1 <br /> <br />Purpose of Economic Development Strategic Plan ................................ .......................1 <br /> <br />Structure of the Plan................ ..................... ................ ................................................2 <br />Process to Create the Plan ................................................................ ...........................2 <br /> <br />Summary of Economic Trends....................................................... 3 <br /> <br />Competitive Strengths............................................................... .......... ....... ........... ........ 3 <br />Challenges and Opportunities......................................... ....... .................... .................12 <br /> <br />Economic Development Strategic Plan................... 14 <br /> <br />Goal 1: Maintain and Expand Pleasanton's Economy................................................ 14 <br />Goal 2: Maintain and Enhance Pleasanton's Fiscal Revenues................................... 18 <br />Goal 3: Promote Tourism, Cultural, and Recreational Activities.................................. 21 <br />Goal 4: Strengthen Pleasanton's Retail and Entertainment Sector............................. 23 <br />Goal 5: Increase Housing Opportunities for Pleasanton's Workforce and Residents.. 25 <br />Goal 6: Integrate Economic Development, Land Use, & Transportation Decisions to <br />Create A Sustainable City.................................. ... ........ ............. .......... .................. .....28 <br />