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<br />O\.-lNTVll> <br />\)~.t, <br />PLEASANTON <br />".~~ ~- <br />':"~mf : <br />I.':'~ <br />Ilro\t~ <br /> <br />ATTACHMENT 9 <br />Pleasanton Downtown Association <br /> <br />February 2, 2006 <br /> <br />Planning Commission <br />City of Pleasanton <br />123 Main Street <br />Pleasanton, California 94566 <br /> <br />Dear Members of the Planning Commission: <br /> <br />The PDA has always been in complete support of adapting the historic downtown Firehouse into a <br />cultural arts facility. The Firehouse Theater will, with out a doubt, have a positive impact on the <br />downtown; increasing pedestrian traffic, especially during the evening hours, supporting the downtown <br />merchants who are encouraged to remain open. A high quality project would also expand the perceived <br />shopping/strolling area of downtown, drawing people from Main Street toward Railroad A venue and <br />vice versa, thus encouraging new development along those and adjacent blocks. <br /> <br />The PDA's Design Committee first reviewed the architectual plans on November 15,2005. At that <br />time, the committee voiced its concerns that the proposed design was not in keeping with the <br />established historical setting of downtown Pleasanton. Additionally, the proposed design did not <br />conform to the Downtown Design Guidelines or Downtown Specific Plan. Due to the significance of <br />the project, it was also reviewed by the Board of Directors at their November 22, 2006 meeting. The <br />board directed the Design Committee to continue to work with City staff on revisions to the proposed <br />external design. <br /> <br />While it's extremely important to the PDA to keep the project on track, we ask that the Planning <br />Commission consider a design that conforms to the Downtown Design Guidelines/Downtown Specific <br />Plan and if possible, be more in more in keeping with the historical preservation of the original <br />firehouse. The appropriate renovation of this historical structure is significant to the developmental <br />history and overall ombiance of Pleasant on. <br /> <br />We appreciate the opportunity to work further with the City on what will be, ajewel in our crown of <br />downtown. <br /> <br />Sincerely, <br /> <br />Christine Salidivar <br />Executive Director <br /> <br />830 Main Street, Suite A Pleasanton, CA 94566 <br />Phone: (925) 484-2199 / Fax: (925) 484-3064 <br />[email protected] <br />www.pleasantondowntown.net <br />