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CITY COUNCIL OF THE CITY OF PLEASANTON <br /> <br /> ALAMEDA COUNTY, CALIFORNIA <br /> <br /> RESOLUTION NO. 95-13 1 <br /> <br /> RESOLUTION AMENDING STRATEGY lc OF THE <br /> DOWNTOWN PLEASANTON SPECIFIC PLAN <br /> REGARDING FINANCIAL INSTITUTIONS <br /> <br />WHEREAS, at its meeting of November 21, 1995, the City Council reviewed the report <br /> of the Director of Planning and Community Development (SR 95:390) <br /> regarding financial institutions in the downtown area of Pleasanton; and <br /> <br />WHEREAS, Council deemed it appropriate to mend its existing policies. <br /> <br />NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF PLEASANTON <br />RESOLVES AS FOLLOWS: <br /> <br />Section 1: Strategy lc of the Downtown Pleasanton Specific Plan is mended to read <br /> as follows: <br /> <br /> "STRATEGY lc. Encourage financial institutions to locate a branch <br /> in the Downtown. <br /> <br /> Financial institutions are desirable in Downtown and provide three vital <br /> components of commercial activity in the Downtown. First, these <br /> institutions dispense cash for potential Downtown shoppers. Most <br /> successful downtowns feature several financial instiimtions with cash <br /> machines located to serve the downtown market. Second, financial <br /> institutions, especially banks, generate foot traffic which, in turn, generates <br /> the potential for retail sales. Third, financial institutions provide a local <br /> employment base which generates local retail spending before, during and <br /> after work hours. All three of these factors contribute to fulfilling the goals <br /> and policies of this Specific Plan. <br /> <br /> At the same time, financial institutions compete for a limited amount of <br /> valuable frontage which could be used for retail uses in the Downtown area. <br /> To the extent that existing financial institutions are successfully satisfying <br /> demand for financial services in the Downtown market area, they should be <br /> encouraged to remain." <br /> <br /> <br />