RES 98105 - Laserfiche WebLink

REPORT OF THE DOWNTOWN PLEASANTON BUSINESS IMPROVEMENT DISTRICT FISCAL YEAR 1998-1999 The District: The Downtown Pleasanton Business Improvement District (PDA) is a non-profit service organization of the downtown businesses dedicated to the ongoing revitalization of Pleasanton's historic business district. The district was created in 1984 by the Pleasanton City Council under the provisions of California Business Improvement District Area Law. The PDA advisory board has recommended no changes in the district's assessment formula, or the boundaries of the district for Fiscal Year 1999. Several businesses, however, between the Arroyo Del Valle and the Union Pacific tracks, have approached the PDA for inclusion in the district. This issue will be discussed by the Board and with the City in the upcoming year. The current assessment formula is based on the annual business license payment: Businesses located curb-side, downstairs on Main Street are assessed at a rate of two times their business license. Businesses with Main Street addresses located upstairs. or not curb-side, are assessed at a rate of one and a half times their business license. All other businesses (those located off Main Street) would pay an amount equal to their business license. The minimum assessment is $50 and the maximum is $350. Exempt businesses pay the maximum assessment. Non-profit businesses do not pay an assessment to the PDA. Pleasanton Downtown Association: The district includes approximately 450 members. Those members elect, and are represented by, a 12 member board of directors. In accordance with the City/PDA agreement, the PDA has created an organizational structure which is modeled on the guidelines recommended by the National and State Main Street Program. The four areas of focus are: Organization: The committee is made up of the 4 officers of the board of directors. Organization focuses more closely on the day-to-day operations of the PDA including financial oversight, personnel issues, budgets, and insurance. This committee is currently undergoing the first substantial review of the PDA bylaws. They have already improved PDA budgeting abilities. Promotions/Marketing: The committee includes two board members and appwximately 12 volunteers. They continue to create and implement exciting ways to promote downtown to our region, and to devise events which have generated large community support. Economic Restructuring: The committee includes 3 board members and approximately 10 volunteers. This committee is preparing a membership directory and downtown brochure, considering options to solve downtown parking problems and a trolley program, doing business