SR 06:064B - Laserfiche WebLink

Pleasanton has a strong and diverse retail base, including local specialty shopping downtown and the major regional draw of the Stoneridge Shopping Center. . One of Pleasanton's most visible and important economic sectors is retail trade. Employing over 6,900 workers in 2004, retail trade in Pleasanton was the largest employment category in the City, with over 12 percent of all jobs. . Between 2000 and 2003, total taxable retail sales declined in Pleasanton, from $1.4 billion to $1.2 billion on an inflation-adjusted basis. Despite this overall decline of 12 percent, certain categories of taxable sales increased, including Apparel Stores (over 25 percent) and the Automotive Group (over 16 percent). . Per capita taxable retail sales dropped 12.3 percent over the period from 1999 to 2003, from $ 20,909 to $18,330 (inflation-adjusted), with per capita sales peaking in 2000 at $22.088. Per Capita Retail Sales (Inflation Adjusted) 25,000 '-~------'--'-----'-----------'-------l .- 20,000 15,000 10,000 5.000 1999 +---- --- . -------------< 2000 2001 2002 2003 r ~Pleasanto-;_ _~*~I~-;,--_ . Total retail sales in Pleasanton in 2003 were $18,330 per capita, exceeding per capita sales in neighboring communities such as Livermore ($11.962), San Ramon ($9,650), and Danville ($7.161). Pleasanton's sales in 2003 were more than twice the level as the State overall ($8,972 per capita). Walnut Creek, a regional retail center, had slightly higher per capita sales. at $21,936. Only Dublin surpassed Pleasanton significantly, with $27,576 retail sales per capita. However, Pleasanton's per capita taxable sales exceeded Dublin in apparel stores ($1,595 vs. $1.091) and general merchandise ($4,644 vs. $1,882). P1easanton Economic Development Strategic Plan DRAFT - January 2006 10