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<br />. The near-doubling of in-commuters to fill the growing number of jobs. and the "job <br />rich" nature of the economy. has resulted in increased traffic congestion and <br />pollution. and brought about many of the perceptions attributed to the impacts of <br />growth. Many communities with these patterns of a slowly growing workforce, a <br />simultaneously rapidly growing job base, and resulting increased in-commuting. face <br />the impacts influencing Pleasanton today. With strong economies and resulting <br />fiscal vitality, job-rich communities at the same time face traffic congestion and rising <br />home prices. Some stakeholders perceive these trends as a threat to future <br />economic vitality. <br /> <br />. Although most of Pleasanton's jobs are generated by larger companies, small <br />business has played an increasingly prominent role in the local economy. As <br />documented by the Tri-Valley Business Council's Preserving Prosperity Project, <br />many of these small, rapidly growing firms are involved in "knowledge economy" <br />activities such as producing biomedical products, software, and communication <br />technology. These types of entrepreneurial, innovative companies are considered <br />the linchpin to economic sustainability by economists, and create a uniquely strong <br />foundation for Pleasanton and the Tri-Valley's economy. Place-based attributes such <br />as housing. transportation and quality of life are key components of this innovation <br />environment. <br /> <br />Pleasanton's Jobs By Industry <br />2002-2004 <br /> <br /> 8,000 <br /> 7,000 <br /> 6,000 <br />.. 5,000 <br />'" <br />0 4,000 <br />.., <br /> 3,000 <br /> 2,000 <br /> 1,000 <br /> rt- <br /> '!i>41 <br /> ". <br /> ~.. <br /> .,8 <br /> <br /> <br />~~~. of""",J"t> <br />,j ,.... O{'F <br />~" ~.p +# <br />'1,6' <br /> <br />".'~ ,!'o ~~ ~-# (;I" <br />.<J& .." ~ ~. ~oc- <br />~ ~ ~ ". .., <br /><<~ (j-'<:>.. ~;;''' ~q ,,~ <br />~.f' <br />11I2002 Jobs 11I2004 Jobs <br /> <br />Pleasanton Economic Development Strategic Plan <br />DRAFT - January 2006 <br /> <br />5 <br />