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<br />XI. ECONOMIC AND FISCAL GOALS, <br />POLICIES, AND PROGRAMS <br /> <br />Fp.onomlc RHs.e <br /> <br />Goall: Tv u;;laiu auJ I;;;ApauJ PI!;;(\;:')(tlltVIl';:' ~\;UIIUIII;'- ha.:n; ~m~t~in thp. (';ommllnity's qll::llity of life with I <br />H vieorolls ::Inn c1ivprs.p pc(momy " <br /> <br />Policy 1: Enhance Pleasanton's diversified economic base through an aggressive business <br />retention and expansion program. <br /> <br />PIVe,laUI 1.]. C.staLl;...,:11 a Lu>'till\.o;'J;'t ."t"lIt;UII Alld t;;A.l'AII.,ivlI lnV~IAIII Lv id~llliry <br />m...",J::l aud ,",vlI:')haillb tv ,",UIH.;lIl bu:')i.n,:;;):) up~laliulI:,), allJ Lv a",kllvwh;;Je,!;; thl!;; <br />,",vult ibulivlI'" and illlpullaw.",,-, vf I,.,Ai:')l;1I0 bu;'t;m...;,;,,-,;'t. <br /> <br />Policy 2: Actively recruit and attract businesses and industries which are compatible with the <br />General Plan. ore " 800d fit with the re,ident worker pop"lotion and a.!:e.-consistent with the <br />environmental holding capacity of the land and surrounding land uses. <br /> <br />Policy A. Strpnethpn thp rpt~il ~pc.t()r <br /> <br />Polic.y R. Promotp tOllri~m c.llltllr~1 ~ncl rpc.rp~tion~1 ~c.tivitip~ <br /> <br />Proer~m ? ~. Implpmpnt thp rity'~ Fc.onomic. npvP.lopmpnt Str~tpeic. PI~n <br /> <br />Program 2.1: Identify a desirable mix of businesses that will produce tax revenue on a <br />continuing basis. <br /> <br />Program 2.2: Implement a targeted business attraction program, incorporating a <br />focused marketing effort, to assist businesses with the potential to locate and invest in <br />Pleasanton. <br /> <br />Program 2.3: Work with businesses and employment recruiters to establish a process to <br />recrnit Pleasanton and other Tri-Valley residents for local employment <br />opportunities. <br /> <br />Program 2.4: Distribute marketing information to developers and realtors which <br />identifies the City's service needs and potential sites suitable for those uses. <br /> <br />Program 2.5: Enhance the efficiency of the City's service delivery and permitting <br /> <br />XI-2 <br />