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<br /> <br />CITY COUNCIL OF THE CITY OF PLEASANTON <br /> <br />ALAMEDA COUNTY, ALAMEDA <br /> <br />ORDINANCE NO. 1929 <br /> <br />AN ORDINANCE OF THE CITY OF PLEASANTON ADDING <br />CHAPTER 5.36 OF THE PLEASANTON MUNICIPAL CODE <br />ESTABLISHING THE TRI-V ALLEY TOURISM BUSINESS <br />IMPROVEMENT DISTRICT <br /> <br />WHEREAS, historically, the cities of Pleasanton, Livermore, Dublin and San Ramon <br />have funded the Tri-Valley Convention & Visitors Bureau in order to <br />promote tourism in the Tri-Valley area. Because of competing demands on <br />the funds of the cities, there is a need to create a stable source of funding <br />tied to tourism. With a stable source of funding, the Tri- Valley Convention <br />& Visitors Bureau will be able to market and promote better the area, <br />thereby increasing business opportunities for Tri- Valley lodging <br />businesses; and <br /> <br />WHEREAS, the services to be provided to the lodging businesses are designed to <br />provide target services to such businesses and are not tailored to serve the <br />general public. These services include a tourism promotion program <br />specifically targeted to increase tourism within the Cities of Pleasanton, <br />Livermore, San Ramon and Dublin; and <br /> <br />WHEREAS, on October 4, 2005, the Pleasanton City Council adopted Resolution 05- <br />075, a resolution of intent to establish a Tri- Valley Tourism Business <br />Improvement District. Thereafter, the cities of Livermore, San Ramon and <br />Dublin consented to the City of Pleasanton forming a Tourist Business <br />Improvement District that would include the corporate limits of those three <br />cities. On December 6, 2005, the City Council conducted a public hearing <br />to consider the formation of the Tri- Valley Tourism Business Improvement <br />District and to hear any protests as to its formation. There were no protests. <br /> <br />THE CITY COUNCIL OF THE CITY OF PLEASANTON DOES HEREBY ORDAIN <br />AS FOLLOWS: <br />