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SR 05:318
City of Pleasanton
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SR 05:318
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Last modified
11/10/2005 9:30:39 AM
Creation date
11/10/2005 9:11:59 AM
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CITY CLERK
CITY CLERK - TYPE
STAFF REPORTS
DOCUMENT DATE
11/15/2005
DESTRUCT DATE
15 Y
DOCUMENT NO
SR 05:318
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<br />1. Any proposed changes in the boundaries of the district. (For 2006 there are no proposed <br /> boundary changes.) <br />2. The improvements and activities to be provided for the year. <br />3. An estimate of the cost of providing the improvements and activities. <br />4. The method of levying the assessment in sufficient detail to allow each business owner to <br /> estimate the amount to be levied against the business for the year. (The method of levying <br /> the assessment is unchanged from the prior years. It employs a tiered structure based on <br /> proximity to Main Street, with a minimum of$50 and a maximum of$350.) <br />5. The amount of any surplus or deficit revenues carried over from a previous year. <br />6. Contributions to be made from sources other than the assessments levied. <br />DISCUSSION <br />Attached are tlte Advisory Board's 2006 report and the proposed budget for the PDA <br />assessments and other revenues for the year. The PDA annual assessment revenue is budgeted <br />at $61,000, slightly less than the revenue generated in 2005. The assessment formula is based <br />on the annual business license payment: businesses located curbside and downstairs on Main <br />Street are assessed at two times (2X) their business license; businesses with a Main Street <br />address located upstairs, or not curbside, are assessed at a rate of one and a half times (1 and <br />I/2X) their business license; all other businesses (those located off Main Street) pay an amount <br />equal to (IX) their business license. The minimum assessment is $50 and the maximum is <br />$350. Non-profit businesses within the downtown are not assessed. <br />Last year the City and the PDA renewed a five-year funding contract, whereby the City <br />contributes funds to match the annual assessment revenue. This $122,000 combined <br />assessment revenue and the City match is projected to account for approximately 26% of the <br />total 2006 revenue. <br />The budget includes a full-time Executive Director, and a full-time Office Manager. The <br />Events Coordinator is a part time position to facilitate the First Wednesday Street Parties and <br />all other events throughout the year. The PDA has a prior year fund balance of approximately <br />$136,000 of which $81,000 is budgeted for one-time capital expenditures, including a kiosk <br />and signage and $55,000 will be held in reserve. Staff believes a reserve fund of $55,000 is <br />prudent given that a significant amount of annual revenue is derived from event revenue that is <br />speculative and may be diminished due to extraneous variables, including weather. <br />Events planned during the year are projected to account for approximately 39% of the total <br />2006 revenue. The scheduled events include: five (5) 1st Wednesday Street Parties, May <br />through September; fourteen (14) Friday Concerts in the Park, June through early September; <br />SR:05:3l8 <br />
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