SR 05:286 - Laserfiche WebLink

6C \. .) pLEASANTONc City Council Staff Report October 18,2005 Economic Development! Planning SUBJECT Consideration of signs on Main Street to identify businesses on side streets within the Downtown commercial area STAFF RECOMMENDATION: Select a preferred option for the appearance of signs identifying businesses on side streets within the Downtown commercial area SUMMARY To increase pedestrian traffic to side street retail businesses, and intensify the Downtown area to support the long-term economic vitality of the commercial district, the Pleasanton Downtown Association (PDA) has developed a proposal for permanent signs on Main Street to identify additional shopping venues. The City Council is asked to review design options to provide direction on the concept and appearance of the signs. Honorable Mayor and Members of the City Council: BACKGROUND For the past two years, the Pleasanton Downtown Association (PDA) has been working with City staff to develop an off-site signage program to identify side street businesses. In late 2005, the Planning Department approved the placement of a series of "More Shops" sandwich board signs at major cross points in the Downtown to help draw pedestrian traffic to side street businesses during the holiday season. The signs were eye-catching, and therefore effective, and the PDA requested the signs remain in use until permanent signs were installed. The PDA's Retail Side Street Signage Committee (RSSSC), a subcommittee of the Downtown Vitality Committee, has developed a proposal for permanent off-site signs throughout the Downtown district. The Committee considered both the location of the signs, for maximum SR:05:286 Page I