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<br />L INTRODUCTION AND OVERVIEW <br />Developed by a coalition of lodging business owners in conjunction with the Tri-Valley <br />Convention & Visitors Bureau (TVCVB), the Tri-Valley Tourism Business Improvement District <br />(TBID) is a benefit assessment district proposed to improve the tourism activity in the Tri- Valley <br />area which includes the cities of Pleasant on, Livermore, Dublin, and San Ramon. The TBrD will <br />establish various programs to increase the tourism activity in the Tri- Valley. This approach has <br />been used successfully in other tourism and commercial areas throughout the country to increase <br />occupancies, increase sales, promote tourism destinations and increase commercial activity. <br />Location: The approximate boundaries: The proposed TBID includes all lodging businesses <br /> with 35 rooms or more located within the city limits of the cities of P1easanton, <br /> Livermore, Dublin, and San Ramon. <br />Services: Marketing and promotions to increase tourism and market the Tri-Valley area as a <br /> tourist, meeting, and event destination. <br />Budget: The total TBID budget for year one of its five (5) year operation is a base of <br /> approximately $1,000,000. <br />Cost: Annual assessment rates are based upon a flat rate of $1.00 per occupied room per <br /> night on lodging businesses with 35 rooms or more. Lodging business stays of <br /> more than 30 consecutive days are exempt from the assessment. Govemment <br /> employees on government business are also exempt from the assessment. <br />Formation: TBID formation reqUires submittal of petitions from lodging businesses <br /> representing more than 50% of the total annual assessment followed by a City <br /> Council hearing and an opportunity for a written protest. The assessed lodging <br /> business owners will receive notice of the public hearing by mail. If there is a <br /> majority written protest, the TBID will not be formed. <br />Duration: The proposed District TBID will have a five year life. The TBID assessment will <br /> be implemented beginning January 1, 2006 and will be in effect for five years. <br /> (Note that expenditures will trail implementation of the TBID by approximately <br /> six months to allow for collection.) After five years, the petition and City Council <br /> hearing process must be repeated for the TBID to be renewed. <br />Tn-Valley Tourism BID Management District Plan Page 1 <br />