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IV. HISTORY OF THE TRI-VALLEY TOURISM BUSINESS IMPROVEMENT DISTRICT A. Tri-Valley CVB The Pleasanton Convention & Visitors Bureau was originally created as the result of a consultant's study in 1986, jointly funded by the City of Pleasanton and Pleasanton's Chamber of Commerce. Initially, thc CVB operated under the umbrella of thc Chamber but in 1993 it split off entirely from the Chamber as an independent, non-profit agency. In 1996, the City of Livermore was added and the organization became the Tri-Valley Convention & Visitors Bureau. Later that year the City of Dublin joined the CVB, and in 1999, the City of San Ramon joined to form the four-city bureau as it exists today. B. Lodging Property Outreach Meetings Beginning March 2005, the Tri-Valley CVB has invited and welcomed all lodging businesses within the boundaries of the proposed Tourism BID to meet to discuss the formation of a Tri-Valley Tourism BID. To date, the Tri-Valley CVB has met with 30 of the 37 lodging businesses. These meetings were attended by a variety of personnel, from General Managers and Directors of Sales, to management company and owner representatives. In each case, the purpose was two-fold: to allow the Tri-Valley CVB to share its ideas and information about the possibility of bringing a Tourism BID to the Tri- Valley, and to provide each lodging business a chance to ask questions, give feedback, and provide input regarding benefits it would like to see specific to its lodging business. Overall, the opinions expressed at meetings indicated the support level of the lodging businesses for the Tourism BID as very high. In fact, 92% of those at the meetings indicated they were "Supportive" or "Leaning towards Supportive". Given these encouraging numbers, the Tri- Valley CVB has taken steps to formalize a Management District Plan and hopes to gain enough voting strength to allow the proposed District to form by the end of calendar year 2005. Tri-Valley Tourism BID Management District Plan Page 4