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VI. SERVICE PLAN AND BUDGET A. History of Establishing the Service Plan Prior to the establishment of the proposed BID, the Tri-Valley Convention & Visitors Bureau produced a detailed annual Program Budget approved by its Finance Committee, Board of Directors and four funding cities' (Pleasanton, Livermore, Dublin and San Ramon) City Managers and Economic Development Directors prior to its budget request submission for consideration by the City Councils. These Program Budgets offer a comparison to last fiscal year's budget, note any changes, and provide detailed breakouts of category and subcategory expenses. The most recent Program Budget (for FY 2005-2006) includes the following three programs: Membership and Events · Sales and Marketing · Program Administrative Support In developing a service plan for the proposed Tri-Valley Tourism BID, the information gathered from the lodging businesses outreach meetings was incorporated to better serve the needs of its constituents. Specifically, the proposed service plan includes greater emphasis on Sales and Marketing, as well as an additional focus on Communications and Public Relations. B. Assessment Tourism BID annual assessment rates are based upon $1.00 per occupied room per night for each participating lodging business. Lodging business stays of more than 30 consecutive days will be exempt from the Tourism BID assessment. Government employees on government business will also be exempt from the assessment. Bonds will not be issued. C. Determination of Special Benefit State law provides that the expenses of the district shall be apportioned in proportion to the benefit received by assessed businesses. A special benefit is defined as a particular and distinct benefit over and above general benefits conferred on the public at large. Conversely, a general benefit is a benefit to businesses in the surrounding community or a benefit to the public in general resulting from the improvement, activity, or service to be provided by the assessment levied. Many general benefits to the public at large are conveyed by municipal services such as fire protection, police services, and public transit services. These services are targeted to serve the public at large and do not confer special benefits on particular businesses. The services in this Management District Plan are designed to provide targeted services to lodging businesses. These services are tailored not to serve the general public, but rather to serve the specific lodging businesses within the District, e.g., the proposed tourism promotion program is Tri-Valley Tourism BID Management District Plan Page 7