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<br />43. Consider adopting a Downtown maintenance ordinance. <br /> <br />44. Encourage merchants to maintain their storefronts, window <br />displays, signage, and adjacent sidewalk area in a neat, <br />clean, and attractive manner so as to be inviting to the <br />public. <br /> <br />45. Enforce the sign ordinance and design guidelines so as to <br />enhance the attractiveness and historical character of <br />Downtown. <br /> <br />Promotion/Marketing <br /> <br />46. Retain a public relations firm specializinq in promotions <br />for businesses impacted by construction projects to work.~_~. <br />with the city, the Pleasanton Downtown Association, and the <br />Chamber of Commerce to assist existing merchants and <br />property owners before and during the reconstruction of-Main. <br />street and to promote and recruit new businesses. This firm <br />should be retained as soon as possible and, among other <br />things, would oversee special advertising to make the public. <br />aware that Downtown is still open for business during <br />construction, execute an advertising campaign to draw people <br />into the Downtown, develop special directional signage to~ <br />assist Downtown visitors regarding access and parking. <br /> <br />After the reconstruction project is completed, the City will <br />work with the Pleasanton Downtown Association and the <br />Chamber of Commerce to hire a Downtown coordinator (funded <br />by the city) for up to two years following the completion of <br />construction. This position would be responsible for <br />coordinating advertising, promotions, and maintenance; <br />retaining existing and recruiting new businesses; and acting <br />as a liaison between all parties. <br /> <br />47. Encourage additional promotional events. <br /> <br />(drrp.rcc)jllli <br /> <br />6 <br /> <br />II <br /> <br />- <br />