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Priority: Reduce housing discrimination. <br />Priority Analysis and Obstacles to Meeting Underserved Needs <br />The Alameda County HOME Consortium Housing Market Analysis shows that Alameda County <br />is racially and ethnically diverse. In 2000, over half of the population was people of color. By <br />thc 2010 people of color communities will be in the majority. Pleasanton is comparatively less <br />diverse, with about 20% of the population comprised of persons of color based on 2000 Census <br />data (see Table 6 below). However, the City's population increased in diversity from 1990, when <br />persons o£color comprised only about 10% of the population. This trend is projected to continue <br />in the future. Census data do not show any geographic concentrations of people o£color in <br />Pleasanton at this time. <br />lablo O - Ploasanton Population blt Ra¢o/Ethni¢i~, 2000 <br /> <br /> Race I Ethnicity Persons Percent <br /> Total population 63,654 t00% <br /> One race: 61,313 96.3% <br /> White 5'i ,203 80.4% <br /> Black or African American 876 1.4% <br /> American Indian and Alaska Native 210 0.3% <br /> Asian 7,444 11.7% <br /> Native Hawaiian and Other Pacific Islander 85 0.1% <br /> Some other race 1,495 2.3% <br /> Two or more races: 2,341 3.7% <br /> Hispanic or Latino (of any race) 5, O11 7. 9% <br /> <br />Eden Council for Hope and Oppommity (ECHO Housing), a local fair housing advocacy <br />organization, reports in recent years it has received increased numbers of fair housing complaints <br />which charge discrimination based on race, ethnicity, family composition and size. A review of <br />the complaints received by ECHO and audits by the agency indicate that the issues identified <br />above have been consistently identified in the recent past as the basis for complaints. <br /> <br />Fair housing services are provided to reduce housing discrimination. In Pleasanton, these <br />services are currently provided through a contract with ECHO Housing. Services include <br />housing counseling to tenants and landlords on their rights and responsibilities; investigating <br />complaints of housing discrimination; dispute mediation and resolution; along with education <br />and training for realtors and property owners on fair housing laws. Tenant and landlord <br />counseling also includes information and referral, mediation/attempted reconciliation, and <br />referral to attorneys or small claims court. <br /> <br /> DRAFT - Strategic Plan - FY2005 - FY2009 <br /> City of Pleasanton <br /> Page 15 <br /> <br /> <br />