ECONOMIC VITALITY COMMITTEE AGENDA PACKET

Page 4 of 6 2025, and will generate additional funding to support PDA’s activities and programs more effectively. While the City has always partnered closely with PDA, the BID process has provided an opportunity to create closer connections with the PDA, who, with the recruitment of a new Executive Director this year, has brought renewed focus and strategic direction to the organization that will positively benefit the downtown. • Manage and Enhance the City’s “Support Local” Program o Continued promotion of Pleasanton businesses using the City’s inPleasanton social media platforms, including LinkedIn, Facdebook, and Instagram. o Recognized 169 businesses celebrating milestone anniversaries at the 2025 Business Anniversary Recognition Program held at the October 21, 2025, City Council meeting. o Launched the refreshed Support Local Guide, mailed to households in the Tri-Valley, and available at City Facilities. o Holiday promotion with Gift Pleasanton, Pleasanton’s e-gift card program, which began on November 29, offering bonuses with purchase. o Partnered with Pleasanton Downtown Association to promote Small Business Saturday and other events. o Co-hosted a Marketing 101: Virtual Marketing and Social Media Workshop on October 29, 2025, to provide small businesses with practical, low-cost digital marketing strategies. • Tourism & Hospitality Program o Leveraging Visit Tri-Valley marketing to boost tourism and local spending. o Pursuing targeted hospitality investment and considering expedited permitting for projects. o Exploring partnerships with the Pleasanton Downtown Association, Pleasanton Chamber of Commerce and Alameda County Fairgrounds to position Pleasanton as a destination associated with major sporting events including Superbowl LX and FIFA World Cup 26 at Levi’s Stadium. o And, with recent City Council direction, to explore Transient Occupancy Tax (TOT) increase in 2026, a staff team is beginning outreach to hoteliers and representatives of the lodging industry. Both to gauge receptivity to the concept and gain a better understanding of local industry trends and the ways in which the City can support this sector.