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Page 6 of 6 <br />Key work plan focus areas for 2026 include: <br />• Implementing the next phase of the Retail Attraction Strategy. This is <br />anticipated to be an approximately six-month effort to strategically target <br />outreach and communications with brokers, retailers, and others to attract <br />new retail investment to Pleasanton. <br />• Continuing efforts to streamline planning processes, both through further <br />refinements to the Municipal Code, particularly focused on commercial <br />investment, and improving the transparency and availability of information <br />about navigating the permit process by creating a “Pleasanton Playbook”, <br />a guide for business owners outlining the development review process, <br />regulations, permits, and licenses. <br />• Advancing efforts and partnerships around tourism/hospitality to leverage <br />upcoming major national and internation sporting events, in cooperation <br />with regional and local partners, as well as continuation of efforts to <br />explore a new TOT in 2026. <br />• Enhancing communications, with the launch of a communications strategy <br />focused on improving overall community awareness about the role and <br />function of economic development within Pleasanton; as well as continued <br />focus on improved use of social media tools and strategies that highlight <br />Pleasanton’s positive business environment, local success stories, and <br />partnership efforts. Both programs will be advanced with the support of the <br />City’s Public Information Officer and communications team, including <br />specialist consultant support. <br /> <br />ACTION: RECEIVE UPDATE ON ECONOMIC DEVELOPMENT STRATEGIC PLAN <br />IMPLEMENTATON AND 2026 WORK PLAN FOCUS AREAS <br />