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<br /> <br />3 of 4 <br /> <br />2. Operational Efficiencies (54 mentions): <br />o Reduce travel and training expenses <br />o Energy efficiency improvements <br />o Technology adoption for automation <br />o Remote work options <br />3. Contract and Vendor Management (47 mentions): <br />o Renegotiate existing contracts <br />o Reduce consultant usage <br />o Enhance competitive bidding <br />4. Volunteer Utilization (41 mentions): <br />o Create volunteer crossing guard program <br />o Park maintenance volunteers <br />o Library and senior center assistance <br /> <br />Revenue Generation Ideas <br />Participants proposed numerous strategies to enhance City revenue: <br />1. Fee Adjustments (83 mentions): <br />o Increase recreational program fees <br />o Higher non-resident rates <br />o Premium service tiers <br />2. Business Development (79 mentions): <br />o Downtown revitalization <br />o Stoneridge mall redevelopment <br />o Streamlined permitting processes <br />3. Sponsorships and Partnerships (68 mentions): <br />o Corporate naming rights for facilities <br />o Public-private partnerships <br />o Business sponsorship of events <br />4. Paid Parking/Transportation (46 mentions): <br />o Downtown parking meters <br />o Special event parking fees <br />o Commuter parking charges. <br /> <br />Demographic Profile <br />Among respondents who provided demographic information: <br />• Gender: 58% women, 25% men, and 17% preferred not to say <br />• Age: Strongest representation in the 36-55 age range (53%), followed by 65+ <br />(17%) <br />• Race/Ethnicity: 48% White (non-Hispanic), 21% Asian, 3% Hispanic/Latino, with <br />16% preferring not to answer <br /> <br />Farmer's Market Pop-Up (March 15, 2025) <br />To complement the more structured engagement efforts, staff conducted informal <br />outreach at the Pleasanton Farmer's Market, engaging directly with approximately 100 <br />community members. These conversations revealed strong emotional connections to <br />Page 28 of 40