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CITY OF PLEASANTON URBAN FOREST MASTER PLAN | 9 <br />Why the City Needs an Urban Forest Master Plan | INTRODUCTION <br />100% <br />90% <br />80% <br />70% <br />60% <br />50% <br />40% <br />30% <br />20% <br />10% <br />0% <br />Shade / cooling <br />neighborhoods <br />and homes <br /> Improving the <br />environment <br />(such as air <br />quality, water, <br />pollution) <br />Aesthetics or <br />appearance <br />Habitat for <br />wildlife <br />Carbon storage <br />to mitigate <br />climate change <br />Protecting <br />human health <br />(physical and <br />mental) <br />Living privacy <br />screen/natural <br />fence <br />Improving <br />property value <br />90% <br />81% <br />73% <br />62%58%53%52% <br />44% <br />Percentage of survey respondents <br />who selected this option out of <br />total participants <br />Pleasanton’s Favorite Benefits from Trees