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approach to setting fees to reflect complexities and levels of effort from City staff and resources required <br />by type of event or number of attendees. The City can mirror one of these structures or develop their <br />own structure customized to the City's situation. <br />Once SEP requirements are defined, a clear approval and support process should be documented and <br />available to applicants. For reference, the following is the typical special events review, approval, and <br />support process we see across many jurisdictions we encounter. <br />1. Applicants submit the appropriate application type, then pay initial application fee. The application <br />fee pays for the review of the initial permit, regardless of whether it is a Not -for -Profit or For -Profit <br />event, and regardless of whether the event is approved or not after review. This fee is non- <br />refundable. <br />2. A designated City Special Events Permit Administrator routes each application, ideally electronically, <br />to a designated Special Events Permit Review Committee, comprised of multiple department <br />representatives such as Economic Development, Building/Planning, Fire, Police, Risk Management, <br />Parks and Recreation, and Public Works <br />3. If necessary and typically only for very large/high risk events, or events that have resulted in difficult <br />issues for the City in the past, the SEP Committee will further confer to address concerns and <br />develop conditions of approval to provide support and mitigate risks. <br />4. After, say, one week of review by all departments, each department provides their Conditions of <br />Approval (COA) and insurance requirements. <br />5. Depending on the type of event, the City Manager or designee reviews all COAs, and signs off on the <br />application. Specific types of events such as tournaments for youth sports may also require approval <br />from a separate department commission or require specific policy and use agreements for city <br />facilities. <br />6. COAs are then issued back to the applicant along with any additional fees/deposits deemed <br />necessary by the committee for recovery of City costs required to support the live event. <br />7. Applicant pays any additional fees and completes all items listed on the COA prior to event date. <br />8. Often, on -site meetings are required (as a COA) at least 2 weeks prior to the event with public safety, <br />public works, etc. depending on the location and support needs of the event. <br />While the City may be performing many of these tasks already, our observation is there is no formalized <br />process in place that communicates internal and external expectations for SEP approval. For reference, <br />Appendix B also provides a high-level comparison of SEP review criteria and processes in other <br />jurisdictions for the City's consideration. Additionally, the published processes of the City of Alameda <br />and Fremont have been noted by staff as good examples of adaptation to Pleasanton, and we agree. <br />In conclusion, we recommend that City staff work together to define an SEP approval process and cost <br />recovery approach. Formalizing these processes will then drive the approach to calculating a specific and <br />tailored set of fees for the permit approval process, and a set of hourly rates for recovering support costs <br />provided during an event. <br />1NBS <br />