CITY COUNCIL REGULAR MEETING AGENDA PACKET

Page 1 of 4 Item #3 CITY COUNCIL AGENDA REPORT January 21, 2025 City Manager TITLE: APPROVE A ONE-YEAR AGREEMENT WITH THE PLEASANTON DOWNTOWN ASSOCIATION FOR 2025 AND ALLOCATE FUNDING FOR A CITY MATCH OF 50 PERCENT OF THE 2025 BUSINESS IMPROVEMENT DISTRICT ASSESSMENTS SUMMARY The City has established a Downtown Pleasanton Business Improvement District (BID), the purpose and boundaries of which are set forth in Chapter 5.28 of the Pleasanton Municipal Code. The current five-year agreement between the City and the Pleasanton Downtown Association (PDA), which expired on December 31, 2024, formalizes the PDA's administration of the Downtown Pleasanton BID. An updated five-year agreement was anticipated to be completed in coordination with the new Property and Business Improvement District (PBID) feasibility study that is currently underway, however, a restructure of the current BID would not take effect until 2026. Since the BID assessment under the current BID model for 2025 was renewed by the City Council on November 19, 2024, staff recommends adoption of a one-year agreement for PDA to continue to administer the BID. A five-year agreement will be considered to coincide with a restructured BID or proposed PBID formation. RECOMMENDATION Approve a one-year agreement with the Pleasanton Downtown Association for 2025 and allocate funding for a City match of 50 percent of the 2025 Business Improvement District assessments BACKGROUND The recent five-year agreement with the Pleasanton Downtown Association to administer the Downtown BID was approved by the City Council on November 19, 2019 and expired on December 31, 2024. Through the terms of that agreement, for the past 24 years the Pleasanton Downtown Association has operated under the National Main Street model. The National Main Street model was rebranded as Main Street America and continues its core values and approach to help communities across the country bring economic vitality to downtowns while celebrating historic character and bringing communities together. The PDA will follow the Standards of Performance of Main Street America which includes having an organizational structure that ensures all aspects of managing the downtown district are addressed. As such, the PDA has maintained a full-time interim Executive Director, a Board of Directors elected by the downtown businesses as members of the organization, and active committees focused on events and marketing, design and historical review, and downtown vitality. PDA's committees continue to be active in discussing current issues affecting the downtown and developing activities and programs to assist the downtown business community. Page 11 of 399