RES 04095 - Laserfiche WebLink

Pleasanton Downtown Association The Associate Member program, offered to Tri-Valley businesses not located in the downtown district, remained strong at over 100 members. The PDA Annual Meeting was held at the Pleasanton Hotel on January 29, 2004. The format was changed to focus on the downtown businesses; recognizing businesses that have been in the downtown area for 1,5, 10, 15, and 20 years with a Certificate of Appreciation. The PDA was commended for program achievements and recognized as both a California and National 2004 Main Street Community. A number of downtown businesses and the district were recognized with "2004 Best of..." awards by Diablo Magazine, the Pleasanton Weekly and the Tri-Valley Herald. A concentrated effort was made by the Office Manager to coordinate and update BID member information with the City Business License Department. This resulted in developing a process that ensures data is accurate and current and reviewed on a quarterly basis. 100+ New Member Packets were distributed to welcome and share important PDA information with incoming BID members. The Parking Committee met with property owners of specific blocks to explore possible assessment districts, parking sharing arrangements. Worked on the angle parking plan for Abbie Street and met with the businesses to gain acceptance. Additionally, worked with City to establish an appropriate in lieu parking fee. BUDGET The combined PDA annual assessment revenue and city matching funds for 2004 were $113,895. The assessment revenue and city matching funds budget items for 2005 are projected to remain the same. As such, there are no proposed changes to the assessment formula. In 2005 the City and the PDA will enter the first year of another five-year agreement, whereby the City agrees to match the annual assessment revenue generated by the businesses within the downtown district. The annual assessment and city matching funds represent approximately 38% of the total 2005 budget, and event revenue comprising 55% of the budgeted revenues. A significant portion of the budget is dependent on the success of events which is contingent on weather. The Board believes it is prudent to maintain a reserve. Additionally, we have appropriated $47, 000 from 2004 surplus funds for a kiosk, signage and other significant projects. The budget includes a full-time Executive Director, a full-time Office Manager and a part-time Event Coordinator. Insurance includes general liability, workers compensation, event/liquor liability, and Board of Director's Omissions and Errors coverage. For 2005, the PDA is proposing a total of 32 events, with eight street closure days (reserving the option to add 1-2 additional events with the approval of the City Council). The proposed events are as follows: (5) First Wednesday Street Parties (May, June, July, August and September); (14) Concerts in the Park in Lions Wayside Park (June through early-September); (2) Inside/Out Sales (April and September); (2) Antiques Faires (May and October); (1) Wine Stroll (July); (1) Truffles, Tidbits and Tastings (February); (1) Art & Heritage Days Festival (September); (1) Holiday Evening (November); (1) Great Pumpkin Walk (October) and cosponsor of the Hometown Holiday Celebration; (1) Annual Meeting to be held in January; (1)Breakfast with the Board, will be held in July and (2) membership mixers are planned (dates to be determined). 830 Main Street, Suite A Pleasanton, CA 94566 Phone: (925) 484-2199 / Fax: (925) 484-3064 info~pleasantondowntown.net www.pleasantondowntown.net