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Resolution No. 2024-062 <br /> Page 3 of 9 <br /> approach, the Executive Committee focuses more closely on the operations of the PDA: <br /> financial oversight, personnel issues, budget, and insurance. Continuing to rebuild the PDA's <br /> operating bandwidth and financial reserves post-pandemic are on-going priorities for the <br /> Executive Committee. <br /> Promotion/Events & Marketing: The PDA's Marketing Committee currently includes <br /> several board members, and is engaged in the execution of PDA marketing/event objectives, <br /> plans, and activities to take full advantage of new opportunities post-pandemic.These include <br /> continuation of a robust social media plan, refreshment of the PDA website, growing our <br /> much-loved events and creating new events to engage our community's changing <br /> demographic and to bring new foot traffic to Downtown. <br /> Downtown Vitality& Design Review Committee: The PDA's Downtown Vitality and <br /> Design Review Committee currently includes numerous board members along with many PDA <br /> members and is engaged in ongoing conversations and programming focusing on Downtown's <br /> economic vitality and growth. Responsibilities such as sign and design approval, collaboration <br /> with City staff on planning and design issues, and beautification are ongoing. New initiatives <br /> include development of a PDA Retail Working Group, working with the Pleasanton chapter of <br /> Tri-Valley Restaurant Group, and development of new programs to benefit all PDA members, <br /> including our commercial businesses and businesses located on 2nd floor Main and our side <br /> streets. This committee also oversees our Downtown Beautification awards and our annual <br /> Walk-Along to identify any needed maintenance issues and to work closely with the <br /> responsible parties to ensure these issues are addressed in a timely manner. <br /> 2024 Review <br /> The PDA has spent the bulk of 2024 strengthening our programming, building strong <br /> relationships with local partners and stakeholders, engaging with our incredible members and <br /> property owners, and working to bring back pre-pandemic programs and events. We are, as <br /> always, extremely grateful for the support of the City of Pleasanton and the ongoing <br /> partnerships that strengthen our Downtown as a whole. <br /> 2024 required a large amount of organizational restoration. The impacts of the past few years <br /> continue to be felt deep in the PDA and have affected every facet of the organization, from our <br /> leadership, our finances, and our programming. We are so pleased with our continued progress <br /> to not only recover, but to rebuild in a manner that will better suit our membership and <br /> Downtown. While looking to restore past events & programming, we are also challenging <br /> ourselves to ask, "what's next?" and "what's best?" for Downtown. We want to remain a <br /> cutting-edge Downtown focused on innovative marketing, crowd pleasing events and an eye to <br /> moving Downtown forward, while always maintaining our historic charm and the warmth that <br /> endears Downtown Pleasanton to residents and visitors. <br /> Our PDA mission remains at the forefront of our efforts,to promote the economic vitality and <br /> hometown character of downtown Pleasanton. <br />