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Goal D: Increase Community Outreach and Support Page 11 <br /> <br /> <br /> <br /> Alviso Adobe Community Park Strategic Plan April 2015 <br /> <br /> <br />Goal D: Increase Community Outreach and Support <br /> <br />Strengthen relationships <br />and marketing efforts to <br />broaden awareness about <br />park amenities and assets, <br />bringing more visitors to <br />the park and more <br />participants to park <br />programs. <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />Strategies <br />1. Diversify the tools used to communicate with prospective park <br />visitors by developing a marketing plan with the objective of <br />reaching more potential visitors. <br />2. Refine the docent program to cultivate and manage a variety of <br />volunteer groups and park docents of all ages who are fully capable <br />of assisting professional staff. The volunteer program should include <br />training, job descriptions, and regular schedules. <br />3. Develop beneficial and collaborative relationships with prospective <br />corporate sponsors or nonprofit organizations interested in <br />supporting the park’s capital improvements and ongoing programs. <br />4. Expand the education of audiences about the park by taking <br />interpretive staff to outside venues, such as community centers, <br />museums, classrooms, the library, nonprofit organizations, and local <br />festivals.