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AGENDA PACKET
City of Pleasanton
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2024
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082024 WORKSHOP
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AGENDA PACKET
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8/14/2024 10:59:15 AM
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CITY CLERK
CITY CLERK - TYPE
AGENDA REPORT
DOCUMENT DATE
8/20/2024
DESTRUCT DATE
15Y
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the H.A.P.P.Y. fund is $121,511.87. These funds can only be used for public art <br />acquisition, not for maintenance. Currently, the City's Master Fee Schedule VIII. <br />Recreation lists Public Art in the “Mostly Community Benefit” category, with a 0-25% <br />cost recovery goal. <br />There are two existing, though dated, City plans that identify public art priorities: the <br />2014 Cultural Plan and the 2007 Downtown Public Art Master Plan. Of the many goals <br />outlined in these plans, evolving the City’s “public art program to better serve the needs <br />of the entire community, match the aesthetic standard of the City, and enhance its <br />artistic reach and scope” remains relevant today. <br />DISCUSSION <br />Public art amplifies the cultural landscape of a community, offering residents and <br />visitors access to artistic expressions that reflect local values, history, and identity as <br />well as offering notable community benefits. It contributes to the visual appeal of a city, <br />transforming ordinary spaces into visually engaging, shared spaces where people can <br />interact. Public art can also boost local businesses by drawing tourists and encouraging <br />people to spend more time in the area and can serve as an educational tool, offering <br />opportunities for learning about different artistic styles, cultural histories, and social <br />issues. Engaging with art can have a positive impact on mental well-being, providing <br />inspiration, relaxation, and a sense of connection to something greater. <br />Based on interest from the Civic Arts Commission and the City Council, staff has <br />researched “percent for art” development fee programs in Dubin, Livermore, and San <br />Ramon as a tool to fund and expand public art in Pleasanton. The information gathered <br />is presented below, along with staff’s recommendation for adopting a similar program in <br />Pleasanton. <br />While any public art program fee will ideally be structured in a manner that is financially <br />feasible for projects to implement, per economic and financial consulting firm Economic <br />and Planning Systems’ (EPS) input, there is no nexus requirement for a percent for <br />public art program or related in-lieu fee, and the fee could be adopted by ordinance. <br />Review of Comparison Cities <br />In conversations with staff from the Cities of Dublin, Livermore, and San Ramon, all <br />three spoke positively about their programs. Though each City structures and runs its <br />programs slightly differently, common elements include: the collection of a fee for public <br />art based on a percentage of construction valuation; the option to provide on-site public <br />art, subject to specified criteria, to meet the program's requirements; and exemptions for <br />certain types of projects. <br />Dublin charges a 0.5% fee for non-residential buildings over 50,000 square feet and <br />residential projects more than 20 units, and 0.45% for non-residential buildings less <br />than 50,000 square feet. Exemptions include low-income housing, non-profits, and <br />residential projects less than 20 units. Funds can be used for acquisition, installation, <br />Page 32 of 40
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