LIBRARY COMMISSION MEETING AGENDA PACKET 08012024

Page 4 of 6 All-age programs 29 Program Dates 2,484 Participants 62 Program Dates 7,774 Participants TOTAL 247 Program Dates 8,824 Participants 248 Program Dates 14,003 Participants Direct community engagement in conversations with library patrons at service desks also provides guidance for program planning. For example, in FY 2023/24, staff at the Information and Children’s desks answered 70,800 questions. Each of these interactions at service desks provide an opportunity for patrons to discuss library programs and services directly with programming staff. In planning library programs, staff uses collaborative staff calendaring to ensure that there is a balance of children, teen, and adult programs. The majority of FY 2024/25 programs will be held in person in the library’s meeting room, including storytimes, Literacy and ESL services, Paws to Read, cultural programming, STEAM, and the Summer Reading Program. Larger programs will be held at the Firehouse Arts Center or Senior Center and staff is exploring advanced registration options. Certain programs like book clubs are being planned as “hybrid programs”, allowing both in-person and virtual attendees to participate together. Budget and Funding • Library programs in FY 2024/25 are funded in the City General Fund for staffing, facilities, and supply costs. • The costs for FY 2024/25 program performers, prizes and program supplies are sponsored in part by the Friends of the Pleasanton Library. • Specific programs in FY 2024/25 such as the Adult Literacy and ESL programs and the Memory Café series, are funded in part through the California State Library and Pacific Library Partnership grants. An overview of the costs for each program which includes staffing, facilities and supplies costs is provided in the Chart of Library Programs for FY 2024/25 (Attachment 2). Marketing Program surveys indicated an interest in increasing marketing for Library programs, including recommendations for articles in local newspapers, as well as enhancing the library’s website. The library’s webpages were included in the first phase of the new City website launch in November 2023. Library commissioners also provided marketing input at the June 1, 2023, meeting and several suggestions have been implemented. Marketing needs vary for each program and its audience. All programs are listed on the library catalog with a description. Additionally, most programs have a flyer and poster created for in- person publicity in the library. Depending on the audience, the library will also post on social media and forward program information to the Pleasanton Unified School District (PUSD), community partners, and media outlets such as the Pleasanton Weekly and the Independent. The library has created a marketing checklist for staff to support marketing efforts for programs Page 9 of 80