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Page 5 of 7 <br />Value Line (Stock Buying Guide) $2,600.00 $2,700.00 $2,800.00 <br />Mercury News Online $600.00 $600.00 $600.00 <br />Weiss Ratings (Mutual Funds Guide) $2,695.00 $2,695.00 $2,700.00 <br />O'Reilly (Tech Books and <br />Resources) <br /> - $10,300.00 $10,815.00 <br />TOTAL: $53,196.26 $60,193.55 $47,675.81 <br /> <br />Marketing and Promotion <br />Marketing of library collections in all formats is essential for ensuring that community members <br />are aware of and can access the resources available to them. Pleasanton Library offers a <br />diverse range of materials, including print books, eBooks, audiobooks, magazines, digital <br />resources, and Library of Things items. By promoting these varied formats, the library can <br />cater to different preferences, learning styles, and needs. For instance, while some patrons <br />prefer the tactile experience of a printed book, others find e-books more convenient due to <br />their portability. Audiobooks can be essential to those with visual impairments or busy <br />schedules. Effective marketing ensures that these resources are utilized to their full potential, <br />thereby maximizing the library's investment and its impact on community education and <br />enrichment. <br /> <br />There are several methods for marketing library collections, each tailored to reach different <br />segments of the community. Social media platforms like Facebook and Instagram, are used to <br />highlight new acquisitions, promote reading challenges, and share booklists on themed topics. <br />Email newsletters provide cardholders with updates on upcoming events and newly available <br />titles. In-library signage and posters capture the attention of visitors and guide them to explore <br />new or themed collections. Additionally, hosting events such as book clubs and reading <br />programs generate interest and engagement with the library's offerings. <br /> <br />Displays and merchandising play an important role in marketing library collections by creating <br />visually appealing and accessible presentations of materials. Displays draw attention to <br />specific genres, seasonal reads, or thematic collections, sparking curiosity and encouraging <br />exploration. Merchandising techniques, such as face-out shelving, attractive signage, and the <br />use of decorations, make collections more inviting and easier to navigate. By strategically <br />placing displays in high-traffic areas and regularly rotating themes, the library aims to keep the <br />collection feeling fresh and relevant, thereby increasing circulation and engagement. These <br />efforts not only enhance the visibility of the library's resources but also contribute to a more <br />dynamic and enjoyable patron experience. <br /> <br />Collection Maintenance <br />Maintaining and keeping library collections up to date is important for ensuring that patrons <br />have access to relevant, accurate, and current information. Updated collections reflect <br />changes in the world and support the diverse needs and interests of the community. By <br />regularly refreshing resources, the library provides the most recent knowledge, reflects <br />evolving cultural and societal trends, and continues to be a vital, dynamic hub for education <br />and personal growth. As such, staff utilize the following methods to ensure the collection is well <br />represented: <br />Page 29 of 80