ALEX GREENWOOD GROUP - Laserfiche WebLink

EXHIBIT A 2 | Page TASK 2: Technical Support for Retail Attraction, Downtown Revitalization, and/or other Business Attraction and Retention efforts a) Support for City’s retail attraction efforts, including any of the following: o Retail market analysis, assessment of Pleasanton’s position in the current and future retail market, and development of list of recommended retail tenants to target. o Assessment of retail opportunity sites, including possible redevelopment strategies. o Development of collateral marketing materials for retail attraction. o Support staff efforts for: outreach to retail tenants & developers, effective planning and participation in ICSC events, and other related efforts. b) Support for the City’s ongoing efforts to support Downtown Pleasanton, including any of the following, as requested/directed by staff: o Analysis & recommendations to increase vitality, investment, retail activity, foot traffic, marketing exposure, and other performance metrics for the Downtown. o Identify and assess pivotal downtown sites that need focused attention by the City, with recommendations for how to activate and redevelop those sites. o Work with downtown property owners, merchants, brokers, or other stakeholders. o Provide business retention assistance to Downtown establishments and connect downtown merchants to technical assistance and financial resources. o Identify potential opportunities to attract chef-driven restaurants, independent shops, experiential retail and entertainment venues, or other unique and upscale establishments. o Other analysis or support, as requested. c) Business Retention/Expansion (BRE) support & technical assistance, as requested. d) Support Pleasanton’s ongoing efforts to partner with other cities to develop a regional approach to business attraction and retention, as requested. e) In collaboration with city staff, design, launch and implement economic development marketing initiatives to communicate Pleasanton’s vision and business friendly approach to the real estate community. This support may include: advisory on branding, positioning, and messaging; content for City’s economic development website; social media posts; press release/advisory and outreach to key editorial/reporters; content for brochures and collateral materials; outreach/advertising with site selection publications; potential print & online content in the SF Business Times; and/or other press, marketing and promotional activities. COMPENSATION: This consulting agreement would be for a total amount not to exceed $30,000 and would cover up to 12 months of services. Work will be billed at a rate of $200 per hour for Mr. Greenwood’s time. It is anticipated that the core of Task 1 (steps 1a-1e) can be completed for approximately $10,000 to $12,000. Transportation costs and other related expenses will be covered by the consultant, at no cost to the City. DocuSign Envelope ID: 8409A083-CFB6-4B5D-8BFA-49D3F382AEC8DocuSign Envelope ID: 72F9C354-1B5B-455A-97D1-8394D742F8AE