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<br />D-6
<br />Effective Buying Income
<br />
<br />“Effective Buying Income” is defined as personal income less personal tax and nontax
<br />payments, a number often referred to as “disposable” or “after-tax” income. Personal income is
<br />the aggregate of wages and salaries, other labor-related income (such as employer
<br />contributions to private pension funds), proprietor’s income, rental income (which includes
<br />imputed rental income of owner-occupants of non-farm dwellings), dividends paid by
<br />corporations, interest income from all sources, and transfer payments (such as pensions and
<br />welfare assistance). Deducted from this total are personal taxes (federal, state and local),
<br />nontax payments (fines, fees, penalties, etc.) and personal contributions to social insurance.
<br />According to U.S. government definitions, the resultant figure is commonly known as
<br />“disposable personal income.”
<br />
<br />The following table summarizes the total effective buying income for the City, the
<br />County, the State, and the United States for the period 2020 through 2024.
<br />
<br />CITY OF PLEASANTON, ALAMEDA COUNTY,
<br />STATE OF CALIFORNIA AND UNITED STATES
<br />EFFECTIVE BUYING INCOME
<br />As of January 1, 2020 through 2024
<br />
<br />
<br />
<br />Year
<br />
<br />
<br />Area
<br />Total Effective
<br />Buying Income
<br />(000’s Omitted)
<br />Median Household
<br />Effective
<br />Buying Income
<br />
<br />2020 City of Pleasanton $5,082,072 $125,693
<br /> Alameda County 72,243,436 84,435
<br /> California 1,243,564,816 65,870
<br /> United States 9,487,165,436 55,303
<br />
<br />2021 City of Pleasanton $5,425,707 $132,596
<br /> Alameda County 77,794,202 88,389
<br /> California 1,290,894,604 67,956
<br /> United States 9,809,944,764 56,790
<br />
<br />2022 City of Pleasanton $5,725,339 $146,316
<br /> Alameda County 85,225,529 99,940
<br /> California 1,452,426,153 77,058
<br /> United States 11,208,582,541 64,448
<br />
<br />2023 City of Pleasanton $5,398,638 $140,128
<br /> Alameda County 80,766,211 98,721
<br /> California 1,461,799,662 77,175
<br /> United States 11,454,846,397 65,326
<br />
<br />2024 City of Pleasanton $5,491,570 $143,270
<br /> Alameda County 84,213,255 101,689
<br /> California 1,510,708,521 80,973
<br /> United States 11,987,185,826 67,876
<br />
<br />Source: Claritas, LLC.
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