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Page 2 of 3 <br />In 2016, responding to the lack of traffic to the website, City staff, and the Web Team <br />began sharing content from the website with the public through an e-newsletter. Rather <br />than the community having to visit the website for information, the News Team (formally <br />Web Team), creates content to email directly to subscribers. The News Team continues <br />today, creating original articles, news stories, and other information to share in the <br />weekly e-newsletter; currently being sent to 469 subscribers. <br /> <br />The pandemic and the absence of the Ptownlife News Team for several years resulted <br />in outdated content on the website. Technology has also evolved since the website <br />launch and there are now new platforms for website development that would be more <br />functional for the user and easier to maintain for staff and volunteers. <br /> <br />In the 2021/22 City Council Work Plan priority process, the Youth Commission <br />highlighted the website redesign as a potential project under the youth-related “Expand <br />Connections to Youth and Teen Services” priority. The Ptownlife website subcommittee <br />reviewed the website and discussed potential changes and enhancements to make <br />updating the website user-friendly and drive more traffic to the site. <br /> <br />In 2022, staff partnered with AV Web to suggest potential changes. AV Web reviewed <br />the webpage and began working on potential upgrades. Due to changing technology <br />and significant updates, AV Web recommended the creation of a new website. <br /> <br /> <br /> <br />In recent months, AV Web began developing a new website on an alternate platform. <br />Staff provided AV Web with guidance based on discussions with the Ptownlife <br />subcommittee. This included the events, volunteer opportunities, youth and teen <br />activities, and e-newsletter archives all be included on the new webpage. <br /> <br />DISCUSSION <br />AV Web has provided a new website draft for review. Staff is requesting the commission <br />discuss and make recommendations on the following: <br /> <br />1. Does the commission see the need for a youth and teen website? <br />2. Comments and feedback on the new website. <br /> <br />EQUITY AND SUSTAINABILITY <br />Not applicable, as this item is an administrative matter of City business. <br /> <br />OUTREACH <br />Not applicable, as this item is a matter of commission business. <br /> <br />STRATEGIC PLAN ALIGNMENT  <br />This action advances the following Citywide goals and strategies: <br /> <br />ONE Pleasanton Citywide Strategic Plan