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Highlights for City Council and Staff - Nov 7 <br /> 1. Permanent Increases are a bad solution for Temporary Shortfalls (Hello temporary surcharge!) <br /> • Temporary projects like well design costs, Pump amortization over 5 years, loss of well revenue are leading to depletion of reserves. Permanent <br /> increases are being implemented for temporary shortfalls and replenishment of reserves <br /> • Any increase should be structured as a temporary"surcharge" <br /> 2. Rate increase is uneven and unfair <br /> • Disproportionally penalizes users currently paying majority of the water bills(increases vary from 130%-770%) <br /> • Make increases fairer across the board <br /> 3. Rate increase is being inconsistently applied <br /> • Fixed Rate is decreasing and is the opposite of goat of a stable revenue model <br /> • Commercial customers are getting a lowering of their bill or a much lesser hike,while residential consumers bear the brunt of a huge increase <br /> 4. No Transparency <br /> • Pleasanton literature circulated materially misrepresented the scale of increase in rates and it's long-term impact <br /> • It conveyed only first year impact and didn't tell the residents that Pleasanton is increasing its own rates by 300-700% and $1000's/year. <br /> • Citizens cannot understand the justification for a 10 times increase in Year 1 and an 18 times increase by Year 3 in their Pleasanton distribution rates <br />