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Pleasanton Downtown Association Marketing: The Marketing Committee includes two board members and approximately eight volunteers. The committee researches and implements creative marketing strategies for PDA members and the district. Programs for marketing Pleasanton's downtown have included advertisements in local and regional media (newspapers, visitors guides, radio, Comcast television, etc.), a website that features an online business directory and available properties, and a newly created membership directory/downtown guide. Economic Restructuring: The Economic Restructuring Committee includes four board members and approximately 10 volunteers and property owners. There are three subcommittees: (1) Business Research which gathers and disseminates market data, (2) Business Retention which supports the existing businesses in the district through information, networking and programs, and (3) Business Recruitment which works to attract new businesses to the district. Design: The Design Committee includes two board members and approximately six volunteers. This committee is involved in recommending and commenting on planning and design issues to the City. They are also involved in coordinating with the City to implement projects in the Downtown Specific Plan, as well as promoting and updating the City's recently revised downtown design guidelines. The Design Committee continues to promote interest in the historic character of downtown by offering the Pleasanton Historic Downtown Walking Tour Guide. Quarterly, the committee selects one downtown property owner or business to receive the NEAT (Neighborhood Environment Attractiveness Team) Award who is then recognized in The £leasanton Weekly. SELECTED ACHIEVEMENTS The PDA recorded another successful year, with a number of significant accomplishments: · The PDA organized and orchestrated a total of 29 events: (5) First Wednesday Street Parties; (2) Antiques Faires; (13) Concerts in the Park; (1) Great Race (in partnership with the Pleasanton Chamber of Commerce); (1) Wine Stroll; (1) Truffles, Tidbits and Tastings; (2) Inside/Out Sales; (1) Holiday Evening; (1) Annual Dinner; (1) Breakfast w/Board; and (1) membership mixer. · Increased marketing of the PDA. o Produced 10,000 brochures. The brochure incorporates 2 maps, calendar of events and a membership directory. o Partnering with 13 PDA businesses produced and funded production of a 13 week advertising campaign on Comcast to run in the Th-Valley and Fremont/NewarkAJnion City zones. o Sponsored a Holiday Radio Campaign including a live remote. · Produced "Downtown Happenings" a membership newsletter. · Created opportunities for business networking with a membership mixer in the fall at Vic's All-Star Kitchen. · Initiated opportunities for membership feedback with a membership survey and an annual Breakfast with the Board meeting held July 15th at the Pleasanton Hotel. · Formed a Merchants Side Street Signage Task Force with the intent to create directional signage for merchants located off of Main Street. · Hosted Assemblywoman Ellen Corbett for a tour and meeting of downtown business owners. · Co-sponsored a Regional Mixer in partnership with the Tri-Valley Convention and Visitors Bureau, the Pleasanton and Livermore Chambers of Commerce, and the Tri-Valley Business Council. 830 Main Street, Suite A Pleasanton, CA 94566 Phone: (925) 484-2199 / Fax: (925) 484-3064 info~pleasantond owntown.net www.pleasantondox~ ntown.net