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SOCIAL MEDIA REPORT <br /> THE GOALS OF • EFFORTS <br /> DRIVEARE TO INCREASE THE PROFILE OF DOWNTOWN, 91111L <br /> • TO OUR <br /> INCREASE OVERALL A ; AWARENESS,BUSINESSES • DOWNTOWN <br /> ASSOCIATION <br /> BUSINESSES, EVENTS D DOWNTOWN <br /> AS • <br /> WE ARE AN AMPLIFIER FOR OUR BUSINESSES. OUR SOCIAL MEDIA <br /> CHANNELS GIVES THEM A REACH THAT • •T CREATE ON <br /> • • OWN. WE LOVETO SHARE THEIR NEWS AND SERVE <br /> MEGAPHONE FOR THEIR <br /> FACEBOOK <br /> The PDA is focused on creating unique content that is personal to and narrates the story <br /> of Downtown. Engagement (likes, comments, shares & clicks) is paramount to <br /> effectively using Facebook & Instagram. Engagement allows us to have two-way <br /> conversations with our followers, create instant word of mouth, understand what is/isn't <br /> working for Downtown and drive more traffic to our businesses. Our goal is to <br /> organically reach over 31 ,000 followers by the end of 2023. <br /> 29 , 442 <br /> total i i <br /> 198 , 720 <br /> unique reach <br /> 2894811 <br />