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08
City of Pleasanton
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CITY CLERK
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AGENDA PACKETS
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2023
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081523 SPECIAL
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08
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8/9/2023 1:59:44 PM
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CITY CLERK
CITY CLERK - TYPE
AGENDA REPORT
DOCUMENT DATE
8/15/2023
DESTRUCT DATE
15Y
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including debt service and reserve funding) of$8.4 million. The property is also drawing <br /> approximately $180,000 annually from the operating reserve to subsidize the additional <br /> below market rents that were established in 20133. This withdrawal request will still <br /> leave sufficient reserves available to offset this operating deficit. As described below, <br /> the facility operators have seen considerable improvement/correction of the vacancy <br /> rate and are making efforts toward ensuring there will not be the need to make similar <br /> withdrawal requests in 2023 or future years. <br /> The Parkview Efforts to Maintain Financial Sustainability <br /> Both BLP Partners, Inc. and Eskaton have been coordinating their efforts to ensure that <br /> a similar request does not need to be made in future years, and that The Parkview <br /> remains on a fiscally solid foundation. Efforts reported by The Parkview toward <br /> correcting the prior years' financial issues include: <br /> • Increased focus on marketing and outreach to improve the property's occupancy, <br /> including advertising, sending out direct mailers, and having its sales team focus <br /> on following up with all leads and ensuring that prospects are receiving a high <br /> degree of personal contact through the marketing process. <br /> • Regular evaluation of rents to ensure that they are competitive, and if necessary, <br /> offering concessions, such as waiving the community fee of$5,000. <br /> • Completing property upgrades, such as painting the exterior of property to <br /> contribute to the overall marketability of the property. <br /> • Implementing a 5 percent rent increase to all residents effective January 1, 2023, <br /> which is resulting in an increase in the overall rent revenue for the property. <br /> Vacancy has been steadily improving since 2022, and The Parkview is projecting to <br /> have a 94 percent occupancy at the end of July 2023. As the vacant units get re-leased <br /> and occupancy stabilizes, The Parkview is projecting unit turnover costs to decrease as <br /> well. <br /> Eskaton has also been focusing on hiring permanent staff and on stabilizing its current <br /> staff. Overall pay rates for new hires as well as existing staff have been increased to <br /> remain more competitive in hiring, and Eskaton also began using differential pay rates <br /> for weekend and night shifts. These improved pay rates have resulted in an increase in <br /> new hires in the early part of 2023 and improved retention of current staff. Eskaton will <br /> continue to work on filling the remaining open positions with permanent staff. <br /> Lastly, the solar panels have been repaired and re-installed and have been back online <br /> since May 10, 2023, resulting in a decrease in electricity expenses. Based on these <br /> trends, staff believes The Parkview will be on more stable footing this year and going <br /> forward but will have to re-evaluate the situation if there are ongoing operating deficits. <br /> 3 As required by Section 2.14 of the Regulatory Agreement and Declaration of Restrictive Covenant, <br /> dated September 21, 2005, The Parkview established an Affordability Reserve that provides rental <br /> subsidies to low-income residents residing in the market rate units. The $180,000 annual withdrawal is for <br /> the difference between the market rate and affordable charges for four additionally subsidized units. <br /> Page 4 of 5 <br />
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