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Methodology OverGODBE RESEA <br /> Gain Insight <br /> ➢ Sample Universe: <br /> - Residents: 62,364 Adults 18+ (2021 American Community Survey) <br /> - Businesses: 2,063 Business License with phone or email contact information in Pleasanton <br /> - Visitors: Voters in Danville, Dublin, Livermore & San Ramon screened for visit to Pleasanton in last 5 years <br /> ➢ Sample Size <br /> - Residents: n=818 <br /> - Businesses: n=127 <br /> - Visitors: n=115 <br /> ➢ Data Collection Methodology <br /> Resident Business Visitor <br /> n=15 Landline n=59 Landline n=0 Landline <br /> n=57 Cell n=32 Cell n=0 Cell <br /> n=243 Online-text invitation n=19 Online-text invitation n=115 Online-text invitation <br /> n=503 Online-email invitation n=17 Online-email invitation n=0 Online-email invitation <br /> ➢ Margin of Error <br /> - Residents: Adults 18 or older + 3.40% <br /> - Businesses: +8.43 <br /> - Visitors: n/a (number of visitors not available) <br /> ➢ Interview Dates January 24 to February 5, 2023 <br /> ➢ Survey Length 18 minutes <br /> Note:The data have been weighted by respondent gender, age, ethnicity and home ownership to reflect the <br /> actual population characteristics of the adult residents in the City of Pleasanton(Based on 2021 ACS Page 3 <br /> (American Community Survey). February 2023 <br />