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imposed by the county and state limited indoor dining, take-out and food delivery increased. Restaurants were experiencing charges up to 30 percent of the purchase price of an order, thereby reducing revenues. The original ordinance was set to expire one year from adoption on October 6, 2021, and then subsequently extended to October 6, 2022. Shop Small, Support Local The City collaborated with the Pleasanton Downtown Association to introduce a new campaign, Shop Small, Support Local, in advance of the 2020 holiday season to highlight downtown businesses and educate the community on the contributions small businesses make to Pleasanton. Twenty-one downtown businesses participated. The campaign was also executed during the 2021 holiday season. In 2022, the Pleasanton Downtown Association launched the program on Small Business Saturday. While a focus was highlighted in the downtown district through the partnership with the PDA, the Support Local message was promoted throughout the city to support all Pleasanton small businesses. Messaging continues to be communicated to support local, primarily using social media. Alameda County CARES Grant Program Pleasanton partnered with Alameda County and its other cities in providing financial assistance to businesses as part of the Alameda County CARES Grant Program. In November 2020, the Alameda County Board of Supervisors established the Alameda County CARES Grant Program by redirecting $5 million in CARES Act funds and $4.5 million in additional funding, for a small business grant program in response to the economic, health and safety impacts of the pandemic. The program provided eligible businesses a one-time grant of$5,000. In all, 109 Pleasanton businesses were awarded grants in the total amount of$545,000. Tri-Valley Regional Marketing Campaign In partnership with Visit Tri-Valley and the cities of Dublin, Livermore, San Ramon, and Town of Danville, Pleasanton launched the Tri-Valley Recovery Marketing Campaign in 2021. The robust media and print campaign encouraged residents to explore their city and make a promise to support local businesses by spending at least $25 beyond what is normally spent. Forty-four Pleasanton businesses in the food, retail, service, or activity categories participated in the savings pass by offering a special discount or deal. Gift Pleasanton eGift Card Program Pleasanton's eGift card program, Gift Pleasanton, was designed to keep spending local launched on June 1, 2021. The program provides businesses with an electronic gift card platform, which benefits businesses that do not offer gift cards. Forty-two Pleasanton businesses now participate and accept Gift Pleasanton eGift cards. To date, 581 eGift cards have been purchased for a total of$30,215. Page 4 of 6