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encourage future housing supply in Pleasanton because it makes the transitions to residential, in effect, pre-approved, with the property owner and market conditions rather than planners and politicians in control of when the conversion happens. If the 2014-2022 RHNA Cycle was the event that proved rent controls fail to improve housing affordability, the 2023-2031 RHNA Cycle can be the event that proves increased housing supply can improve housing affordability. d. The Housing Cost Driver. As a commodity, building square footage costs about the same to build in all parts of the U.S. Building techniques are national, as are building codes. Products like lumber, appliances, and glass are purchased from a national market. The difference in housing prices between states is primarily in the cost of government entitlements. Thus, with substantial increases in entitled land (as now required by RHNA), and limitations on local government rent seeking, the housing prices in any California community can be driven down toward the cost of producing those units —to the point of surplus. The younger generation in any given city can have affordable market rate housing, in a relatively short time, by allowing housing supply to meet the existing need. What Can Pleasanton Do? 1. Repeal the Growth Management Ordinance. Pleasanton slickly managed to suppress housing supply to below the level specified in its Growth Management Ordinance in the last RHNA Cycle. Now, State law has restricted growth management ordinances. The flawed strategy of government created shortages in housing is hurting life chances for a whole generation. We can start the change in local housing policy by repealing the Growth Management Ordinance. 2. Entitle More Land for Housing. One key step is to entitle much more land for housing, which the 2023-2031 RHNA requirements are doing, in Pleasanton and everywhere in California. A related step is for the City to be an honest broker in helping housing proposals that emerge which were not shown on its housing sites inventory (rather than refusing to process any such proposals as is past practice). Drop the RHNA moratorium. 3. Change to Unit Size Inclusionary. Change the focus of local housing policy toward units that are affordable by design, without subsidies. Pleasanton could substantially increase housing supply in the sizes needed to be affordable to our children's generation by greatly reducing, or eliminating the price controls on new housing construction. This can be done most simply by changing inclusionary requirements from price controls to unit size controls. 9