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Objective Design Standards for Housing Sites <br />City of Pleasanton - 44 - DRAFT: December 14, 2022 <br />B8. Building Signage <br />Design Standards <br />All Housing Site Development <br />B8.1 Exterior building signage shall consist of individually formed lettering or a projecting sign. Box signs <br />shall be prohibited. <br />B8.2 Interior signage shall not obstruct more than 20 percent of window area. <br />B8.3 Backlit signs shall be prohibited. Illuminated signage shall be achieved through external “spotlight” <br />illumination or integrated “halo” illumination. <br />Design Guidelines <br />All Housing Site Development <br />B8.a Signage should incorporate an artistic design element relating to the proposed development aesthetic. <br />B8.b Signage should have design features consistent with the buildings in the development and should be <br />integrated into the site development and landscaping or the building architecture. <br />B8.c Attractive signage directories are encouraged to help provide way finding within the development. <br /> Page: 48 <br />Author: TZB Subject: Note Date: 12/19/2022 2:59:39 PM MSR Note: Several of the above standards are not objective. <br />Attachment 4 - ODS Public Comments - 01-26-23 CC - Page 34