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SOCIAL MEDIA REPORT <br /> 9/1/21 - 9/1/22 <br /> II,IPhA <br /> THE GOALS OF THE PDA'S SOCIAL MEDIA <br /> EFFORTS ARE TO INCREASE THE PROFILE OF ASA —.— <br /> DOWNTOWN, DRIVE CUSTOMERS TO OUR P L E 1'O R. <br /> BUSINESSES AND INCREASE OVERALL SALES & <br /> AWARENESS OF BUSINESSES, EVENTS AND DOWNTOWN <br /> DOWNTOWN VITALITY ASA WHOLE. ASSOCIATION <br /> FACE500K <br /> The PDA is focused on creating unique content that is personal to and narrates <br /> the story of Downtown. Engagement (likes, comments, shares & clicks) is <br /> paramount to effectively using Facebook & Instagram. Engagement allows us to <br /> have two-way conversations with our followers, create instant word of mouth, <br /> understand what is/isn't working for Downtown and drive more traffic to our <br /> businesses. Our goal is to reach over 30,000 followers by the end of 2022. <br /> 28 ,487 total followers - 41% increase <br /> 182 ,568 unique views - 113.8% increase <br /> 22 , 988 average post reach - 98% increase <br /> 3 , 053 average post engagement - 827% increase <br /> 289 average daily page views - 91% increase <br /> }increase from 9/1/21 to 9/1/22 <br />