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City of Pleasanton
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CITY CLERK
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AGENDA PACKETS
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2022
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090622
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9/1/2022 3:26:05 PM
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CITY CLERK
CITY CLERK - TYPE
AGENDA REPORT
DESTRUCT DATE
15Y
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residences from Main Street. She added downtown businesses had issues with limited access for <br /> vendor and customer parking and delivery services. <br /> The PDA's recommendation is to hold Weekend on Main on the first weekend of each month from May <br /> through December, closing from the Main Street Bridge to Old Bernal Avenue with street activation <br /> activities on Saturdays. PDA will incorporate Weekend on Main into annual downtown programming, <br /> collaborate with restaurateurs and retailers on shopping local cross-promotion, and hold its Concerts in <br /> the Park on Friday nights during non-street closure weekends. The monthly recommendation is due not <br /> only to the interests of the PDA's constituents but also the PDA's pandemic-depleted resources and <br /> event-hosting abilities. <br /> Interim Assistant City Manager Ott noted the event incurs expenses for barricades and staff overtime. <br /> For 2022, closing monthly from May through October costs an estimated $118,000 and about $170,000 <br /> monthly from May through December. Using only staff and no outside vendors would be either $50,000 <br /> from May through October or $64,000 from May through December. The staff-only option, largely from <br /> the Operations Services department, would be feasible no more than once a month. Due to the PDA's <br /> severely reduced revenue, the Council is asked to consider sponsoring the 2022 series for $100,000 <br /> allocated from the Business Support Fund; the Fund's balance is currently about $1.35 million. <br /> Staff's recommendation for 2022 is to hold Weekend on Main on the first weekend of every month from <br /> 4:00 p.m. on Friday until 9:00 p.m. on Sunday from May through October, closure of the Main Street <br /> bridge to Old Bernal Avenue, and PDA street-activation programming on Saturdays. Council direction is <br /> requested on whether to add November and December to this proposed schedule. She noted the <br /> frequency could be expanded in future years but will have to consider if the City can handle Concerts in <br /> the Park and a Main Street closure. <br /> Mayor Brown noted the first weekend in December is the City's Hometown Holiday Parade. <br /> In response to Mayor Brown, Interim Assistant City Manager Ott stated there was a discussion about <br /> how the parade and Weekend on Main could coexist and while not infeasible, there would be logistical <br /> considerations needed. <br /> In response to Councilmember Balch, Interim Assistant City Manager Ott clarified Weekend on Main <br /> predates the formal parklets and staff is recommending something similar to the old procedures for <br /> businesses without a formal parklet, allowing them to expand out into the street. <br /> In response to Councilmember Balch, Interim Assistant City Manager Ott confirmed staff is <br /> recommending holding only six or eight Weekend on Main events. She confirmed businesses that went <br /> through a design review for parklets can begin construction on March 1. <br /> In response to Councilmember Testa, Interim Assistant City Manager Ott clarified the standardized <br /> parklet design will be ready by the beginning of April. She also reported at last year's discussion there <br /> were significant staff concerns about opening one side of the street for vehicular traffic, that blend cars <br /> with a pedestrian downtown experience. She recalled challenges for both vehicles and pedestrians at <br /> the intersection of Main Street and Neal Street. <br /> In response to Councilmember Testa, Interim Assistant City Manager Ott stated there are more <br /> restaurateurs than retailer's downtown but could not provide a ratio for comparison. <br /> In response to Councilmember Testa, Interim Assistant City Manager Ott clarified the $100,000 <br /> sponsorship is intended to help the PDA bring programming to the event, such as a band or creative <br /> activities. She confirmed the City is already paying for the cost of the Main Street closure. <br /> City Council Minutes Page 11 of 16 February 15. 2022 <br />
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