RES 221287 - Laserfiche WebLink

Sales & Marketing A sales, marketing, and communications program will promote assessed lodging businesses as a leisure,meeting,and event destinations.The sales,marketing,and communications program will have a central theme of promoting the Tri-Valley area as a desirable place for overnight visits.The program will have the goal of increasing overnight visitation and room night sales at assessed lodging businesses,and may include,but is not limited to, the following activities: • Internet marketing efforts to increase awareness and optimize internet presence to drive overnight visitation and room sales to assessed lodging businesses;Print ads in magazines and newspapers, television ads, and radio ads targeted at potential visitors to drive overnight visitation and room sales to assessed lodging businesses; • Building the Tri-Valley branding and local destination marketing to attract overnight visitation to assessed businesses and the TVTMD; • Attendance of trade shows to promote assessed lodging businesses; • Sales blitzes or sponsorships for assessed lodging businesses; • Familiarization tours of assessed lodging businesses; • Preparation and production of collateral promotional materials such as brochures, guides, flyers and maps featuring assessed lodging businesses; • Attendance of professional industry conferences and affiliation events to promote assessed lodging businesses; • Lead generation activities designed to attract tourists and group events to assessed lodging businesses; • Director of Sales and General Manager meetings to plan and coordinate tourism promotion efforts for assessed lodging businesses; • Education of hospitality staff on service and safety (related to alcohol and food) designed to create a visitor experience that will bring repeat visits to assessed lodging businesses; • Education of lodging business management and the Owners' Association on marketing strategies best suited to meet assessed lodging businesses' needs;and • Efforts supporting the Tri-Valley Film Office. Destination Development The Destination Development program will provide funding to assist in the building or financing of well-vetted capital improvement projects or programs which attract overnight visitors to assessed businesses. These projects may include,but is not limited to,the following activities: • Comprehensive and integrated wayfinding signage system enhancements including signage to parking decks and lots; • Art and cultural projects or programs,to attract overnight visitors; • Gateway enhancements to attract overnight visitors; • Improvements to existing parks and facilities utilized by overnight visitors; • Safe and fun entertainment complex for young teens and adults utilised by overnight visitors; • Live music venue which attracts overnight visitors; • Infrastructure improvements that enhance Tri-Valley's competitive position to attract desirable special events year-round and attract overnight visitors; • Destination product development research and master planning; • Advocacy programs,memberships and partnerships dedicated to provide unified communication,engagement and leadership; • Welcome center and kiosk development and brand-centric visitor services training program for both public and private sector staff;and • Infrastructure improvements that enhance Tri-Valley's competitive position to attract desirable special events year-round and attract overnight visitors. TVTMD Management District Plan ►+ n to 9 February 3,2022 1/41(/ california