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ORDINANCE NO. 2237 AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF PLEASANTON AMENDING CHAPTER 5.36 OF THE PLEASANTON MUNICIPAL CODE RENEWING THE TRI-VALLEY TOURISM BUSINESS IMPROVEMENT DISTRICT WHEREAS, in 2005 the Cities of Pleasanton, Livermore, Dublin and San Ramon supported the establishment of the Tri-Valley Tourism Business Improvement District to provide services tailored to the lodging businesses, including tourism promotion programs specifically targeted to increase tourism promotion within the Cities of Pleasanton, Livermore, Dublin and San Ramon, and the Pleasanton City Council established the Tri-Valley Tourism Business Improvement District for a term of five years; and WHEREAS, the Tri-Valley Tourism Business Improvement District has been managed successfully since its establishment, renewed for 5 years in 2010, and renewed for seven years in 2015 as the Tri-Valley Tourism Marketing District to include the Cities of Dublin, Livermore and Pleasanton, the Town of Danville, and designated areas of Alameda and Contra Costa Counties. Visit Tri-Valley, the Tri-Valley Tourism Marketing District's owners' association, previously known as the Tri-Valley Convention & Visitors Bureau, has requested to renew the District; and WHEREAS, on January 18, 2022, the Pleasanton City Council adopted Resolution 22- 1267, a Resolution to Renew the Tri-Valley Tourism Marketing District. Thereafter, the Cities of Livermore and Dublin, the Town of Danville, and the Counties of Alameda and Contra Costa consented to the City of Pleasanton renewing the Tri-Valley Tourism Marketing District that would include the corporate limits of all four municipalities and designated areas of Alameda and Contra Costas Counties as described in the Management District Plan. On March 15, 2022, and April 19, 2022, the City Council conducted public hearings to consider the renewal of the Tri-Valley Tourism Marketing District and to hear any protest to its renewal; petitions representing majority support for renewal of the district were received; and WHEREAS, on April 19, 2022, the Pleasanton City Council adopted Resolution No. 22- 1287, Declaring Results of Majority Protest Proceedings and Renewing the Tri-Valley Tourism Marketing District, fulfilling the necessary procedural requirements to renew the district. NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF PLEASANTON DOES HEREBY ORDAIN AS FOLLOWS: SECTION 1. The below specified sections of Chapter 5.36 of the Pleasanton Municipal Code are hereby amended to read as follows: 5.36.010 Established There is established in the Cities of Pleasanton, Dublin, and Livermore, the Town of Danville, and the Counties of Alameda and Contra Costa the Tri-Valley Tourism Marketing District ("the district"), under the provisions of the Property and Business Improvement District Law of 1994, as set forth in the Streets and Highways Code of the state, Section 36600 et seq. 5.36.020 Boundaries The boundaries of the district shall be the corporate limits of the Cities of Pleasanton, Dublin and Livermore. and the Town of Danville, as such corporate limits are amended from