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II. Fundraising Campaign Sponsorship/Donor Policies 1. Major sponsorship and/or donations shall not confer on any person any direct or implied control, authority or preference concerning Bernal Community Park programming, use or policy which shall reside solely with the City of Pleasanton unless otherwise authorized in writing by the City. 2. Major sponsorship and/or donations do not suggest endorsement of the sponsors/donor's goods or services. 3. The placement of any sponsor/donor recognition shall be an appropriate color and size and shall not detract from or interfere with a facility's aesthetics, detract from a visitors' experience or expectations, or in the event of a sports field, hinder its playability. The City Manager will have final approval on all naming including wording on plaques, press releases, and all matters related to program naming. 4. Major sponsorship name recognition will be limited to the shortest name possible. 5. Naming recognition for major sponsorships from a Pleasanton based youth sports organizations is permitted but shall not include facility or field naming. 6. Major Sponsorships will be for a limited predetermined period of time memorialized by execution of a City Sponsorship agreement. The term shall range from one to ten years. 7. Donations, including name recognition, for specific pieces of park furnishings and equipment as detailed in Exhibit A, shall be for the lifetime of the product. At the time the City replaces the product, it may solicit additional donations. S. Major Sponsorship and/or donations will be provided consistent with the City's approved fundraising campaign unless otherwise authorized in writing by the City. However, nothing limits the individual from making a donation to the Bernal Community Park, Phase II of any amount, without name recognition. 9. The City Council shall delegate to the City Manager the authority to consider and determine if specific donations of in-kind services or materials may be considered for naming recognition. 10. To avoid confusion regarding ownership of the Bernal Community Park, any public news release or advertising conducted by a major sponsor/donor for its contributions or events shall include the phrase "City of Pleasanton's Bernal Community Park." An example would be the "Corporation sponsors the "X" field at the City of Pleasanton's Bernal Community Park." 11. The City reserves the right to reject any donation if it determines the sponsor's intended purpose or business activity is inconsistent with City adopted values, mission, and/or intended use of the Bernal Community Park. -3-