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The cities of Dublin and Livermore, the Town of Danville, and the counties of Alameda and Contra Costa, will each be paid a fee equal to 1 percent of the amount of the assessments collected within their jurisdiction to cover their costs of collection and administration. The City of Pleasanton will be paid a fee equal to 1 percent of the amount of the assessment collected in the city, plus 1 percent of the total assessment collected from all jurisdictions to cover the costs of collection and administration. Per the Management District Plan, Visit Tri-Valley will place up to 5 percent of all Tri- Valley Tourism Marketing District assessments received into a Contingency Fund. Contingency funds collected may be held in a reserve fund or utilized for other program, administration, or renewal costs at the discretion of the VTV Board. DISCUSSION To begin the formal process of renewing the Tri-Valley Tourism Marketing District, on January 18, 2022, the City Council adopted both a Resolution of Intention to renew the business improvement district and a Resolution Requesting Consent from the Cities Dublin and Livermore, Town of Danville, and Contra Costa County. The Alameda County Board of Supervisors consented to future renewals by adopting Resolution No. 2015-64 on March 3, 2015, as part of the previous renewal process. In each of the cities and counties, the Resolution Granting Consent to the City of Pleasanton to be included in the TVTMD was approved; city staff has copies of the resolutions granting consent from each of the partner agencies. Public Hearings The City of Pleasanton held the first of two public hearings on March 15, 2022, to hear any protest to the renewal of the Tri-Valley Tourism Marketing District. A final public hearing will be held on April 19, 2022, to accept protest or other comments regarding the TVTMD renewal. If written protests are received from the owners of businesses in the renewed TVTMD which will pay more than fifty percent (50%) of the assessments proposed to be levied and protests are not withdrawn so as to reduce the protests to less than fifty percent (50%), no further proceedings to levy the proposed assessment against such businesses shall be taken for a period of one (1) year from the date of the finding of a majority protest by the Council. All 40 lodging businesses proposed to be included in the district were sent notice of the public hearings and the City's intention to adopt a Resolution Renewing the Tri-Valley Tourism Marketing District effective July 1, 2022. Resolution Modifying the Management District Plan To complete the formal process of renewing the TVTMD, the Council would adopt a Resolution Declaring Results of Majority Protest Proceedings and Renewing the Tri- Valley Tourism Marketing District per the Management District Plan (Attachment 1). Amendment to PMC Chapter 5.36 As the City previously codified the assessment district in its municipal code, a separate ordinance amending the Pleasanton Municipal Code to reflect the changes to the TVTMD is being introduced to the City Council (Attachment 2). The ordinance notes the Page 3 of 4