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II. ACCOMPLISHMENTS The TVTMD was initially formed in 2006 and was most recently renewed in 2015 for a seven (7) year term. Over the course of the past seven (7) years, VTV has successfully executed hundreds of marketing campaigns,promotions and generated leads through sales events that brought more `heads in beds' and `cheeks in seats' to the region. With a current team of six (6) full time employees,VTV has accomplished the following highlights over the past two (2) years alone: • Certification by Destination International as a Destination Marketing Accredited Program (DMAP); • Recipient of the DMA West Best Idea Award 2019: Tri-Valley Ice Cream Trail; • National Finalist for the US Travel Association Destiny Award 2019:Best DMO Website; • Recipient of the Hermes Creative Award 2018 Gold Award:Tri-Valley Ice Cream Trail Video; • New home of Tri-Valley Film Office; • Delivered twelve (12) advertising campaigns annually; • Produced the Tri-Valley Annual Visitors Guide (print and digital) and monthly consumer/stakeholder newsletters,collateral and branded swag; • Inaugural Taste Tri-Valley Restaurant Week; • 123k annual referrals to business listings on www.visittrivalley.com; • Hosted 15+ journalists / 20m media impressions annually; • Implemented Cultural Heritage Tourism Initiative across two counties; • International and California Public Relations representation; • Local Recovery Campaign"ToTriValleywithLove.com"with five (5) cities; • Created multiple visitor`trails': beer,wine,caffeine,ice cream; • Collaborated with regional partners and Booking.com for additional hotel revenues; • Booked high profile sporting events annually with significant ROI for members (i.e.: USA Water Polo,USA Weightlifting and USA Gymnastics); • Trained front-line staff through"I AM TM-VALLEY" educational platform; • Provided free membership in California Hotel&Lodging Association for 40 hotels; • Attended dozens of industry tradeshows with event and meeting planners for leads; • Increased social media presence across Instagram,Facebook,Pinterest and Tiktok; • Sponsored local events/ festivals (Scottish Games,Beer Festival,Concerts in the Park);and • Provided essential crisis communications during pandemic and fires. TVTMD Management District Plan VISIT5 February 3,2022 A california